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Puppy Stars in Tear-Jerker Anti-Drunk Driving Budweiser Ad

Puppy Stars in Tear-Jerker Anti-Drunk Driving Budweiser Ad


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Kyk na hierdie pragtige Budweiser -advertensie oor die beste vriend van die mens en die gevare van dronkbestuur

Hier is om verantwoordelik te drink en by u geliefdes tuis te kom.

Bier- en drankmaatskappye bevorder al 'n geruime tyd veilige drink- en bestuursgewoontes, insluitend verskillende gebruike van die algemene tagline, 'drink verantwoordelik'. Maar hierdie nuwe Budweiser -advertensie ruk regtig aan die hartsnare, met 'n eenvoudige boodskap: moenie drink en ry nie, sodat jy nie jou harige beste vriend teleurstel nie. Soos baie Budweiser -advertensies, vertolk die spotprent interspesies: 'n pragtige geel laboratorium en sy eienaar.

Die advertensie wys hoe die twee saam grootword, gaan haal, knuffel op die bank en saam swem. Op 'n dag lyk dit asof die man die nag gaan uitgaan, en hy verseker sy hond dat hy binnekort tuis sal wees. Die getroue hondjie wag by die deur totdat sy eienaar terugkeer, en die onheilspellende byskrif verskyn: 'Vir sommige het die wag nooit geëindig nie. Maar ons kan dit verander. ” Gelukkig het hierdie verhaal 'n gelukkige einde.

Kyk na die res van die advertensie om uit te vind wat gebeur. Die aangrypende boodskap is een van die vele pogings van Anheuser -Busch om dronkbestuur te bekamp, ​​insluitend hul aangewese bestuurderprogramme, beskikbaar op plekke soos die Yankee -stadion en kroeë regoor die land, wat gratis alkoholvrye drankies aan aangewese bestuurders bied.

Besoek ons ​​webwerf vir die nuutste gebeure in die kos- en drinkwêreld Kosnuus bladsy.

Joanna Fantozzi is 'n mede -redakteur van The Daily Meal. Volg haar op Twitter@JoannaFantozzi


#Trend: handelsmerke wat die Super Bowl gewen het

Daar was tonne ernstige akteurs en wonderlike bekendes wat in baie advertensies verskyn, saam met 'n verskeidenheid diere (plaasdiere lyk groot hierdie jaar), vreemdelinge, avokado's en iets vreemds in die Mountain Dew -advertensie wat die kat ingesleep het. Die Broncos klop die Panthers 24 tot 10, as u enigsins belangstel in wat die meeste kommentators beskryf het as 'n taamlik vervelige spel wat die historiese 50ste herdenking van die Super Bowl vier. Die werklike aksie was in Beyoncé ‘winning ’ die halftydse vertoning, en die feit dat #SuperBowel langs #SuperBowl neig, as gevolg van die oneweredige hoeveelheid advertensies van hierdie jaar.

Vir diegene wat nie omgee vir Super Bowl nie en wil weet wat nog aangaan - dit was ook die vooraand van die Chinese Year of the Fire Monkey wat op 8 Februarie 2016 begin.

Die Super Bowl is die wêreld se duurste advertensie, waar handelsmerke $ 5 miljoen betaal vir 'n plek van 30 sekondes. En die advertensieplek wat gewen het? Baie tweets bied 'n opmerking deur die Broncos -sokkerster, Peyton Manning, aan oor sy oorwinning onmiddellik na die wedstryd, waarin hy gesê het: "Ek gaan vanaand baie Budweiser drink." betaal hom om dit te sê? As dit nie die geval was nie, was dit die waardevolste en oorspronklike advertensie in die nag, het 'n insider gesê.

Anheuser-Busch het daarna 'n verklaring uitgereik dat hulle Manning nie betaal het om die kommentaar te lewer nie, en gesê dat hulle verbaas en verheug was dat hy dit gedoen het. Aktiewe NFL -spelers is egter nie veronderstel om alkoholhandelsmerke aan te beveel nie. Na bewering het Manning ook 'n aandeel in sommige bierverspreiders in Louisiana wat handel oor Anheuser-Busch, Verskeidenheid skryf.

En die grootste verloorder in die nag? Volgens baie klagtes word storie vertel. Ware vertelling is laat vaar ten gunste van 'n menigte bekendes en obskure memes en die ‘schlock ’ -effek. Die gebrek aan ware geïntegreerde advertensies was ook duidelik, met slegs 'n klein persentasie wat 'n digitale oproep tot aksie bevat of enige ander opvolg op 'n ander medium.

Trouens, filmtrailers word saans uitgesaai, soos ‘Onafhanklikheidsdag’ en ‘X mansVolgens sommige kommentators op sosiale media was ’ beter as die advertensies. Miskien is dit omdat dit verhale is wat die afwagting van die finale produk opbou en wat adverteerders beweer dat hulle vandag doen, maar dit was duidelik nie moontlik om dit veilig by die Super Bowl te speel nie.

Dit is ons gunsteling Super Bowl -advertensie, die Heinz -worshondjies jaag na hul gunsteling Heinz -sous as oulike klein worsbroodjies in ‘ Weiner Stampede ’ van agentskap David in Miami. Groot awww faktor! U kan nie verkeerd gaan met die hondjieformule nie. (Openbaarmaking: ek en hoofredakteur Leigh Andrews en ek is ouers van worshonde, so ons is beslis bevooroordeeld).

'N Kort tweede vir my was Ax ’s 𠆏ind Your Magic ’ van agentskap 72andSunny, wat die blatante seksistiese 𠆋ro ’ -advertensies agterlaat om alles te vier wat 'n man aantreklik maak, elke unieke#x201cthing ”, insluitend danspassies (in hoë hakke), 'n koel pak, versorging, ridderskap en, awww, katjies … Kittens sal elke keer werk.

Natuurlik bevat die resep vir 'n goeie Super Bowl -advertensie dikwels hondjies en babas. En ape. So het Mountain Dew #PuppyMonkeyBaby geskep, 'n bisarre kombinasie van al drie. U sal dit nie kan sien nie, en u sal moontlik vir die res van die dag puppymonkeybaby, puppymonkeybaby, mompel totdat u gaan lê.

    1. Byl 𠆏ind Your Magic ’ (72andSunny)
    2. Amptelike Super Bowl 50 PSA ‘Geen meer ’ (Grey New York)
    3. Heinz ‘Wiener Stampede ’ (David Miami)
    4. Jeep 𠆄x4ever ’ (DDB Chicago)
    5. WeatherTech ‘Resources ’ (Pinnacle Advertising, Illonois).

By die bevordering van die hele shebang vir hul 50ste bestaansjaar, het die NFL 'n promosievideo geproduseer wat die feit beklemtoon dat 'n Super Bowl -oorwinning kan lei tot 'n toename in die bevolking van die wenspan se ondersteuners, met 'n Seal -liedjie. Musiek is ook 'n groot kenmerk, en Audi se aangrypende advertensie (Venables Bell & Partners) kan jou laat huil as jy die Bowie -klankbaan hoor. Beide advertensies is 'n voorbeeld van Super Bowl Commercials.

    1. ‘Wat hy gesê het ’ van Acura (Mullen Lowe).
    2. ‘New Truck to Love ’ van Honda (RPA).
    3. ‘Robot Razors ’ van Schick (J. Walter Thompson).
    4. ‘ Groot lenings, van SoFi (Muhtayzik Hoffer).
    5. ‘The Portrait ’ van Skittles, met Steven Tyler (DDB Chicago).
    1. 𠆍ie langste jaagtog ’ van Toyota (Saatchi & Saatchi Los Angeles)
    2. ‘Train On ’ vanaf Pokémon (omelet).
    3. ‘PuppyMonkeyBaby ’ van Mountain Dew (BBDO New York).
    4. �perk Bling ’ van T-Mobile (Publicis Seattle).
    5. ‘ Nooit 'n uitverkoop nie ’ van TurboTax (Wieden & Kennedy).

'N Spesiale vermelding aan Christopher Walken in die Kia Optima Super Bowl -advertensie (David & Goliath -agentskap) vir wonderlikheid, en wil u beige wees? ”. Pragtige sokkie/kleding advertensie. Nie soveel vir motors nie. Alhoewel die beste motoradvertensie die aand waarskynlik die viering van sy 75 jaar op Jeep was, was 'n goeie deuntjie en 'n goeie uitvoering.

Sosiale verantwoordelikheid het baie boodskappe oorheers, met 'n eenvoudige, maar kragtige, gesinsgeweldadvertensie in die vorm van 'n sms -boodskap wat die Super Bowl se amptelike advertensie was, deur Gray New York. Die eerste keer adverteerder Colgate pleit vir waterbesparing in plaas van om sy tandepasta te adverteer, op 'n goed ontvangde advertensieplek (Y&R Peru). Budweiser se anti-dronkbestuurplek was ook uitstekend net vanweë Helen Mirren. Niemand wil deur haar 'n ‘pillock ’ genoem word nie. Krimp!

Aangesien die Super Bowl ook die dag is waarop die advertensie-clan kan skyn, het AdWords, ter viering van die 50ste herdenking van die Super Bowl, ook 'n blaas-vir-blaas-oorsig gegee van elke advertensie wat gevlieg is, met peilings vir die beste en die slegste. 'n video en 'n infografika om te wys hoe Super Bowl -advertensies oor die jare sedert 1967 verander het, toe een minuut slegs $ 75 000 (van NBC) gekos het!

Vir 'n uiteensetting van al die advertensies, bedryf AdWords ook 'n Super Bowl Ad Checker met alles wat hulle op al die Super Bowl -advertensies ken. Handige hulpbron vir u wat hierdie jaar Super Bowl -advertensies vir u spanne, kliënte en al die vervelige bemarkingskonferensies gaan hersien.


#Trend: handelsmerke wat die Super Bowl gewen het

Daar was tonne ernstige akteurs en wonderlike bekendes wat in baie van die advertensies verskyn, saam met 'n verskeidenheid diere (plaasdiere lyk groot hierdie jaar), vreemdelinge, avokado's en iets vreemds in die Mountain Dew -advertensie wat die kat ingesleep het. Die Broncos klop die Panthers 24 tot 10, as u enigsins belangstel in wat die meeste kommentators beskryf het as 'n taamlik vervelige spel wat die historiese 50ste herdenking van die Super Bowl vier. Die werklike aksie was in Beyoncé ‘winning ’ die halftydse vertoning, en die feit dat #SuperBowel langs #SuperBowl neig, vanweë die oneweredige hoeveelheid advertensies van hierdie jaar.

Vir diegene wat nie omgee vir Super Bowl nie en wil weet wat nog aangaan - dit was ook die vooraand van die Chinese Year of the Fire Monkey wat op 8 Februarie 2016 begin.

Die Super Bowl is die wêreld se duurste advertensie, waar handelsmerke $ 5 miljoen betaal vir 'n plek van 30 sekondes. En die advertensieplek wat gewen het? Baie tweets bied 'n opmerking deur die Broncos -sokkerster, Peyton Manning, aan oor sy oorwinning onmiddellik na die wedstryd, waarin hy gesê het: "Ek gaan vanaand baie Budweiser drink."#Vraag is: het Budweiser betaal hom om dit te sê? As dit nie die geval was nie, was dit die waardevolste en oorspronklike advertensie in die nag, het 'n insider gesê.

Anheuser-Busch het daarna 'n verklaring uitgereik dat hulle Manning nie betaal het om die kommentaar te lewer nie, en gesê dat hulle verbaas en verheug was dat hy dit gedoen het. Aktiewe NFL -spelers is egter nie veronderstel om alkoholhandelsmerke aan te beveel nie. Na bewering het Manning ook 'n aandeel in sommige bierverspreiders in Louisiana wat handel oor Anheuser-Busch, Verskeidenheid skryf.

En die grootste verloorder in die nag? Storievertelling, volgens baie klagtes. Ware vertelling is laat vaar ten gunste van 'n menigte bekendes en obskure memes en die ‘schlock ’ -effek. Die gebrek aan ware geïntegreerde advertensies was ook duidelik, met slegs 'n klein persentasie wat 'n digitale oproep tot aksie of 'n ander opvolger bevat.

Trouens, filmtrailers word saans uitgesaai, soos ‘Onafhanklikheidsdag’ en ‘X mansVolgens sommige kommentators op sosiale media was ’ beter as die advertensies. Miskien is dit omdat dit verhale is wat die afwagting van die finale produk opbou en wat adverteerders beweer dat hulle vandag doen, maar dit was duidelik nie moontlik om dit veilig by die Super Bowl te speel nie.

Dit is ons gunsteling Super Bowl -advertensie, die Heinz -worshondjies jaag na hul gunsteling Heinz -sous as oulike klein worsbroodjies in ‘ Weiner Stampede ’ van agentskap David in Miami. Groot awww faktor! U kan nie verkeerd gaan met die hondjieformule nie. (Openbaarmaking: ek en hoofredakteur Leigh Andrews en ek is ouers van worshonde, so ons is beslis bevooroordeeld).

'N Kort tweede vir my was Ax ’s 𠆏ind Your Magic ’ van agentskap 72andSunny, wat die blatante seksistiese 𠆋ro ’ -advertensies agterlaat om alles te vier wat 'n man aantreklik maak, elke unieke#x201cthing ”, insluitend danspassies (in hoë hakke), 'n koel pak, versorging, ridderskap en, awww, katjies … Kittens sal elke keer werk.

Natuurlik bevat die resep vir 'n goeie Super Bowl -advertensie dikwels hondjies en babas. En ape. So het Mountain Dew #PuppyMonkeyBaby geskep, 'n bisarre kombinasie van al drie. U sal dit nie kan sien nie, en u sal moontlik vir die res van die dag puppymonkeybaby, puppymonkeybaby, mompel totdat u gaan lê.

    1. Byl 𠆏ind Your Magic ’ (72andSunny)
    2. Amptelike Super Bowl 50 PSA ‘Geen meer ’ (Grey New York)
    3. Heinz ‘Wiener Stampede ’ (David Miami)
    4. Jeep 𠆄x4ever ’ (DDB Chicago)
    5. WeatherTech ‘Resources ’ (Pinnacle Advertising, Illonois).

By die bevordering van die hele shebang vir hul 50ste bestaansjaar, het die NFL 'n promosievideo gemaak wat die feit beklemtoon dat 'n Super Bowl -oorwinning kan lei tot 'n bevolkingsopbloei vir die wenspan se ondersteunersbasis, wat 'n Seal -liedjie is. Musiek is ook 'n groot kenmerk, en Audi se aangrypende advertensie (Venables Bell & Partners) kan jou laat huil as jy die Bowie -klankbaan hoor. Beide advertensies is 'n voorbeeld van Super Bowl Commercials.

    1. ‘Wat hy gesê het ’ van Acura (Mullen Lowe).
    2. ‘New Truck to Love ’ van Honda (RPA).
    3. ‘Robot Razors ’ van Schick (J. Walter Thompson).
    4. ‘ Groot lenings, van SoFi (Muhtayzik Hoffer).
    5. ‘The Portrait ’ van Skittles, met Steven Tyler (DDB Chicago).
    1. 𠆍ie langste jaagtog ’ van Toyota (Saatchi & Saatchi Los Angeles)
    2. ‘Train On ’ vanaf Pokémon (omelet).
    3. ‘PuppyMonkeyBaby ’ van Mountain Dew (BBDO New York).
    4. �perk Bling ’ van T-Mobile (Publicis Seattle).
    5. ‘ Nooit 'n uitverkoop nie ’ van TurboTax (Wieden & Kennedy).

'N Spesiale vermelding aan Christopher Walken in die Kia Optima Super Bowl -advertensie (David & Goliath -agentskap) vir wonderlikheid, en wil u beige wees? ”. Pragtige sokkie/kleding advertensie. Nie soveel vir motors nie. Alhoewel die beste motoradvertensie die aand waarskynlik die viering van sy 75 jaar op Jeep was, was 'n goeie deuntjie en 'n goeie uitvoering.

Sosiale verantwoordelikheid het baie boodskappe oorheers, met 'n eenvoudige, maar kragtige, gesinsgeweldadvertensie in die vorm van 'n sms -boodskap wat die Super Bowl se amptelike advertensie was, deur Gray New York. Die eerste keer adverteerder Colgate pleit vir waterbesparing in plaas van om sy tandepasta te adverteer, op 'n goed ontvangde advertensieplek (Y&R Peru). Budweiser se anti-dronkbestuurplek was ook uitstekend net vanweë Helen Mirren. Niemand wil deur haar 'n ‘pillock ’ genoem word nie. Krimp!

Aangesien die Super Bowl ook die dag is waarop die advertensie-clan kan skyn, het AdWords, ter viering van die 50ste herdenking van die Super Bowl, ook blaas-vir-blaasbeoordelings van elke advertensie wat uitgevoer is, met peilings vir die beste en die slegste, geproduseer 'n video en 'n infografika om te wys hoe Super Bowl -advertensies oor die jare sedert 1967 verander het, toe 'n minuut slegs $ 75,000 (van NBC) gekos het!

Vir 'n uiteensetting van al die advertensies, bedryf AdWords ook 'n Super Bowl Ad Checker met alles wat hulle op al die Super Bowl -advertensies ken. Handige hulpbron vir u wat hierdie jaar Super Bowl -advertensies vir u spanne, kliënte en al die vervelige bemarkingskonferensies gaan hersien.


#Trend: handelsmerke wat die Super Bowl gewen het

Daar was tonne ernstige akteurs en wonderlike bekendes wat in baie advertensies verskyn, saam met 'n verskeidenheid diere (plaasdiere lyk groot hierdie jaar), vreemdelinge, avokado's en iets vreemds in die Mountain Dew -advertensie wat die kat ingesleep het. Die Broncos klop die Panthers 24 tot 10, as u enigsins belangstel in wat die meeste kommentators beskryf het as 'n taamlik vervelige spel wat die historiese 50ste herdenking van die Super Bowl vier. Die werklike aksie was in Beyoncé ‘winning ’ die halftydse vertoning, en die feit dat #SuperBowel langs #SuperBowl neig, as gevolg van die oneweredige hoeveelheid advertensies van hierdie jaar.

Vir diegene wat nie omgee vir Super Bowl nie en wil weet wat nog aangaan - dit was ook die vooraand van die Chinese Year of the Fire Monkey wat op 8 Februarie 2016 begin.

Die Super Bowl is die wêreld se duurste advertensie, waar handelsmerke $ 5 miljoen betaal vir 'n plek van 30 sekondes. En die advertensieplek wat gewen het? Baie tweets bied 'n opmerking deur die Broncos -sokkerster, Peyton Manning, aan oor sy oorwinning onmiddellik na die wedstryd, waarin hy gesê het: "Ek gaan vanaand baie Budweiser drink."#Vraag is: het Budweiser betaal hom om dit te sê? As dit nie die geval was nie, was dit die waardevolste en oorspronklike advertensie in die nag, het 'n insider gesê.

Anheuser-Busch het daarna 'n verklaring uitgereik dat hulle Manning nie betaal het om die kommentaar te lewer nie, en gesê dat hulle verbaas en verheug was dat hy dit gedoen het. Aktiewe NFL -spelers is egter nie veronderstel om alkoholhandelsmerke aan te beveel nie. Na bewering het Manning ook 'n aandeel in sommige bierverspreiders in Louisiana wat handel oor Anheuser-Busch, Verskeidenheid skryf.

En die grootste verloorder in die nag? Volgens baie klagtes word storie vertel. Ware vertelling is laat vaar ten gunste van 'n menigte bekendes en obskure memes en die ‘schlock ’ -effek. Die gebrek aan ware geïntegreerde advertensies was ook duidelik, met slegs 'n klein persentasie wat 'n digitale oproep tot aksie bevat of enige ander opvolg op 'n ander medium.

Trouens, filmtrailers word saans uitgesaai, soos ‘Onafhanklikheidsdag’ en ‘X mansVolgens sommige kommentators op sosiale media was ’ beter as die advertensies. Miskien is dit omdat dit verhale is wat die afwagting van die finale produk opbou en wat adverteerders beweer dat hulle vandag doen, maar dit was duidelik nie moontlik om dit veilig by die Super Bowl te speel nie.

Dit is ons gunsteling Super Bowl -advertensie, die Heinz -worshondjies jaag na hul gunsteling Heinz -sous as oulike klein worsbroodjies in ‘ Weiner Stampede ’ van agentskap David in Miami. Groot awww faktor! U kan nie verkeerd gaan met die hondjieformule nie. (Openbaarmaking: ek en hoofredakteur Leigh Andrews en ek is ouers van worshonde, so ons is beslis bevooroordeeld).

'N Kort tweede vir my was Ax ’s 𠆏ind Your Magic ’ van agentskap 72andSunny, wat die blatante seksistiese 𠆋ro ’ -advertensies agterlaat om alles te vier wat 'n man aantreklik maak, elke unieke#x201cthing ”, insluitend danspassies (in hoë hakke), 'n koel pak, versorging, ridderskap en, awww, katjies … Kittens sal elke keer werk.

Natuurlik bevat die resep vir 'n goeie Super Bowl -advertensie dikwels hondjies en babas. En ape. So het Mountain Dew #PuppyMonkeyBaby geskep, 'n bisarre kombinasie van al drie. U sal dit nie kan sien nie, en u sal moontlik vir die res van die dag puppymonkeybaby, puppymonkeybaby, mompel totdat u gaan lê.

    1. Byl 𠆏ind Your Magic ’ (72andSunny)
    2. Amptelike Super Bowl 50 PSA ‘Geen meer ’ (Grey New York)
    3. Heinz ‘Wiener Stampede ’ (David Miami)
    4. Jeep 𠆄x4ever ’ (DDB Chicago)
    5. WeatherTech ‘Resources ’ (Pinnacle Advertising, Illonois).

By die bevordering van die hele shebang vir hul 50ste bestaansjaar, het die NFL 'n promosievideo geproduseer wat die feit beklemtoon dat 'n Super Bowl -oorwinning kan lei tot 'n toename in die bevolking van die wenspan se ondersteuners, met 'n Seal -liedjie. Musiek is ook 'n groot kenmerk, en Audi se aangrypende advertensie (Venables Bell & Partners) kan jou laat huil as jy die Bowie -klankbaan hoor. Beide advertensies is 'n voorbeeld van Super Bowl Commercials.

    1. ‘Wat hy gesê het ’ van Acura (Mullen Lowe).
    2. ‘New Truck to Love ’ van Honda (RPA).
    3. ‘Robot Razors ’ van Schick (J. Walter Thompson).
    4. ‘ Groot lenings, van SoFi (Muhtayzik Hoffer).
    5. ‘The Portrait ’ van Skittles, met Steven Tyler (DDB Chicago).
    1. 𠆍ie langste jaagtog ’ van Toyota (Saatchi & Saatchi Los Angeles)
    2. ‘Train On ’ vanaf Pokémon (omelet).
    3. ‘PuppyMonkeyBaby ’ van Mountain Dew (BBDO New York).
    4. �perk Bling ’ van T-Mobile (Publicis Seattle).
    5. ‘ Nooit 'n uitverkoop nie ’ van TurboTax (Wieden & Kennedy).

'N Spesiale vermelding aan Christopher Walken in die Kia Optima Super Bowl -advertensie (David & Goliath -agentskap) vir wonderlikheid, en wil u beige wees? ”. Pragtige sokkie/kleding advertensie. Nie soveel vir motors nie. Alhoewel die beste motoradvertensie die aand waarskynlik die viering van sy 75 jaar op Jeep was, was 'n goeie deuntjie, 'n goeie uitvoering.

Sosiale verantwoordelikheid het baie boodskappe oorheers, met 'n eenvoudige, maar kragtige, gesinsgeweldadvertensie in die vorm van 'n sms -boodskap wat die Super Bowl se amptelike advertensie was, deur Gray New York. Die eerste keer adverteerder Colgate pleit vir waterbesparing in plaas van om sy tandepasta te adverteer, op 'n goed ontvangde advertensieplek (Y&R Peru). Budweiser se anti-dronkbestuurplek was ook uitstekend net vanweë Helen Mirren. Niemand wil deur haar 'n ‘pillock ’ genoem word nie. Krimp!

Aangesien die Super Bowl ook die dag is waarop die advertensie-clan kan skyn, het AdWords, ter viering van die 50ste herdenking van die Super Bowl, ook blaas-vir-blaasbeoordelings van elke advertensie wat uitgevoer is, met peilings vir die beste en die slegste, geproduseer 'n video en 'n infografika om te wys hoe Super Bowl -advertensies oor die jare sedert 1967 verander het, toe 'n minuut slegs $ 75,000 (van NBC) gekos het!

Vir 'n uiteensetting van al die advertensies, bedryf AdWords ook 'n Super Bowl Ad Checker met alles wat hulle op al die Super Bowl -advertensies ken. Handige hulpbron vir u wat hierdie jaar Super Bowl -advertensies vir u spanne, kliënte en al die vervelige bemarkingskonferensies gaan hersien.


#Trend: handelsmerke wat die Super Bowl gewen het

Daar was tonne ernstige akteurs en wonderlike bekendes wat in baie van die advertensies verskyn, saam met 'n verskeidenheid diere (plaasdiere lyk groot hierdie jaar), vreemdelinge, avokado's en iets vreemds in die Mountain Dew -advertensie wat die kat ingesleep het. Die Broncos klop die Panthers 24 tot 10, as u enigsins belangstel in wat die meeste kommentators beskryf het as 'n taamlik vervelige spel wat die historiese 50ste herdenking van die Super Bowl vier. Die werklike aksie was in Beyoncé ‘winning ’ die halftydse vertoning, en die feit dat #SuperBowel langs #SuperBowl neig, vanweë die oneweredige hoeveelheid advertensies van hierdie jaar.

Vir diegene wat nie omgee vir Super Bowl nie en wil weet wat nog aangaan - dit was ook die vooraand van die Chinese Year of the Fire Monkey wat op 8 Februarie 2016 begin.

Die Super Bowl is die wêreld se duurste advertensie, waar handelsmerke $ 5 miljoen betaal vir 'n plek van 30 sekondes. En die advertensieplek wat gewen het? Baie tweets bied 'n opmerking deur die Broncos -sokkerster, Peyton Manning, aan oor sy oorwinning onmiddellik na die wedstryd, waarin hy gesê het: "Ek gaan vanaand baie Budweiser drink." betaal hom om dit te sê? As dit nie die geval was nie, was dit die waardevolste advertensie in die nag, het 'n insider gesê.

Anheuser-Busch het daarna 'n verklaring uitgereik dat hulle Manning nie betaal het om die kommentaar te lewer nie, en gesê dat hulle verbaas en verheug was dat hy dit gedoen het. Aktiewe NFL -spelers is egter nie veronderstel om alkoholhandelsmerke aan te beveel nie. Na bewering het Manning ook 'n aandeel in sommige bierverspreiders in Louisiana wat handel oor Anheuser-Busch, Verskeidenheid skryf.

En die grootste verloorder in die nag? Storievertelling, volgens baie klagtes. Ware vertelling is laat vaar ten gunste van 'n menigte bekendes en obskure memes en die ‘schlock ’ -effek. Die gebrek aan ware geïntegreerde advertensies was ook duidelik, met slegs 'n klein persentasie wat 'n digitale oproep tot aksie bevat of enige ander opvolg op 'n ander medium.

Trouens, filmtrailers word saans uitgesaai, soos ‘Onafhanklikheidsdag’ en ‘X mansVolgens sommige kommentators op sosiale media was ’ beter as die advertensies. Miskien is dit omdat dit verhale is wat die afwagting van die finale produk opbou en wat adverteerders beweer dat hulle vandag doen, maar dit was duidelik nie moontlik om dit veilig by die Super Bowl te speel nie.

Dit is ons gunsteling Super Bowl -advertensie, die Heinz -worshondjies jaag na hul gunsteling Heinz -sous as oulike klein worsbroodjies in ‘Winer Stampede ’ van agentskap David in Miami. Groot awww faktor! U kan nie verkeerd gaan met die hondjieformule nie. (Openbaarmaking: ek en die hoofredakteur Leigh Andrews en ek is ouers van worshonde, so ons is beslis bevooroordeeld).

'N Kort tweede vir my was Ax ’s 𠆏ind Your Magic ’ van agentskap 72andSunny, wat die blatante seksistiese advertensies agterlaat om alles te vier wat 'n man aantreklik maak, elk uniek “thing ”, insluitend danspassies (in hoë hakke), 'n koel pak, versorging, ridderskap en, awww, katjies … Kittens sal elke keer werk.

Natuurlik bevat die resep vir 'n goeie Super Bowl -advertensie dikwels hondjies en babas. En ape. So het Mountain Dew #PuppyMonkeyBaby geskep, 'n bisarre kombinasie van al drie. U sal dit nie kan sien nie, en u kan moontlik vir die res van die dag puppymonkeybaby, puppymonkeybaby, mompel totdat u gaan lê.

    1. Byl 𠆏ind Your Magic ’ (72andSunny)
    2. Amptelike Super Bowl 50 PSA ‘Geen meer ’ (Grey New York)
    3. Heinz ‘Wiener Stampede ’ (David Miami)
    4. Jeep 𠆄x4ever ’ (DDB Chicago)
    5. WeatherTech ‘Resources ’ (Pinnacle Advertising, Illonois).

By die bevordering van die hele shebang vir hul 50ste bestaansjaar, het die NFL 'n promosievideo gemaak wat die feit beklemtoon dat 'n Super Bowl -oorwinning kan lei tot 'n bevolkingsopbloei vir die wenspan se ondersteunersbasis, wat 'n Seal -liedjie is. Musiek is ook 'n groot kenmerk, en Audi se aangrypende advertensie (Venables Bell & Partners) kan jou laat huil as jy die Bowie -klankbaan hoor. Beide advertensies is 'n voorbeeld van Super Bowl Commercials.

    1. ‘Wat hy gesê het ’ van Acura (Mullen Lowe).
    2. ‘New Truck to Love ’ van Honda (RPA).
    3. ‘Robot Razors ’ van Schick (J. Walter Thompson).
    4. ‘ Groot lenings, van SoFi (Muhtayzik Hoffer).
    5. ‘The Portrait ’ van Skittles, met Steven Tyler (DDB Chicago).
    1. 𠆍ie langste jaagtog ’ van Toyota (Saatchi & Saatchi Los Angeles)
    2. ‘Train On ’ vanaf Pokémon (omelet).
    3. ‘PuppyMonkeyBaby ’ van Mountain Dew (BBDO New York).
    4. �perk Bling ’ van T-Mobile (Publicis Seattle).
    5. ‘ Nooit 'n uitverkoop nie ’ van TurboTax (Wieden & Kennedy).

'N Spesiale vermelding aan Christopher Walken in die Kia Optima Super Bowl -advertensie (David & Goliath -agentskap) vir wonderlikheid, “Wil u beige wees? ”. Pragtige sokkie/kleding advertensie. Nie soveel vir motors nie. Alhoewel die beste motoradvertensie die aand waarskynlik die viering van sy 75 jaar op Jeep was, was 'n goeie deuntjie en 'n goeie uitvoering.

Sosiale verantwoordelikheid oorheers baie boodskappe, met 'n eenvoudige, maar kragtige, gesinsgeweldadvertensie in die vorm van 'n sms -boodskap wat die Super Bowl se amptelike advertensie was, deur Gray New York. Die eerste keer adverteerder Colgate pleit vir waterbesparing in plaas van om sy tandepasta te adverteer, op 'n goed ontvangde advertensieplek (Y&R Peru). Budweiser se anti-dronkbestuurplek was ook uitstekend net vanweë Helen Mirren. Niemand wil deur haar 'n ‘pillock ’ genoem word nie. Krimp!

Aangesien die Super Bowl ook die dag is waarop die advertensie-clan kan skyn, het AdWords, ter viering van die 50ste herdenking van die Super Bowl, ook blaas-vir-blaasbeoordelings van elke advertensie wat uitgevoer is, met peilings vir die beste en die slegste, geproduseer 'n video en 'n infografika om te wys hoe Super Bowl -advertensies oor die jare sedert 1967 verander het, toe 'n minuut slegs $ 75,000 (van NBC) gekos het!

Vir 'n uiteensetting van al die advertensies, bedryf AdWords ook 'n Super Bowl Ad Checker met alles wat hulle op al die Super Bowl -advertensies ken. Handige hulpbron vir u wat hierdie jaar Super Bowl -advertensies vir u spanne, kliënte en al die vervelige bemarkingskonferensies gaan hersien.


#Trend: handelsmerke wat die Super Bowl gewen het

Daar was tonne ernstige akteurs en wonderlike bekendes wat in baie van die advertensies verskyn, saam met 'n verskeidenheid diere (plaasdiere lyk groot hierdie jaar), vreemdelinge, avokado's en iets vreemds in die Mountain Dew -advertensie wat die kat ingesleep het. Die Broncos klop die Panthers 24 tot 10, as u enigsins belangstel in wat die meeste kommentators beskryf het as 'n taamlik vervelige spel wat die historiese 50ste herdenking van die Super Bowl vier. Die werklike aksie was in Beyoncé ‘winning ’ die halftydse vertoning, en die feit dat #SuperBowel langs #SuperBowl neig, as gevolg van die oneweredige hoeveelheid ‘intestinale ’-advertensies hierdie jaar.

Vir diegene wat nie omgee vir Super Bowl nie en wil weet wat nog aangaan - dit was ook die vooraand van die Chinese Year of the Fire Monkey wat op 8 Februarie 2016 begin.

Die Super Bowl is die wêreld se duurste advertensie, waar handelsmerke $ 5 miljoen betaal vir 'n plek van 30 sekondes. En die advertensieplek wat gewen het? Baie tweets bied 'n opmerking deur die Broncos -sokkerster, Peyton Manning, aan oor sy oorwinning onmiddellik na die wedstryd, waarin hy gesê het: "Ek gaan vanaand baie Budweiser drink." betaal hom om dit te sê? As dit nie die geval was nie, was dit die waardevolste advertensie in die nag, het 'n insider gesê.

Anheuser-Busch het daarna 'n verklaring uitgereik dat hulle Manning nie betaal het om die kommentaar te lewer nie, en gesê dat hulle verbaas en verheug was dat hy dit gedoen het. Aktiewe NFL -spelers is egter nie veronderstel om alkoholhandelsmerke aan te beveel nie. Na bewering het Manning ook 'n aandeel in sommige bierverspreiders in Louisiana wat handel oor Anheuser-Busch, Verskeidenheid skryf.

En die grootste verloorder in die nag? Volgens baie klagtes word storie vertel. Ware vertelling is laat vaar ten gunste van 'n menigte bekendes en obskure memes en die ‘schlock ’ -effek. Die gebrek aan ware geïntegreerde advertensies was ook duidelik, met slegs 'n klein persentasie wat 'n digitale oproep tot aksie of 'n ander opvolger bevat.

Trouens, filmtrailers word saans uitgesaai, soos ‘Onafhanklikheidsdag’ en ‘X mansVolgens sommige kommentators op sosiale media was ’ beter as die advertensies. Miskien is dit omdat dit verhale is wat die afwagting van die finale produk opbou en wat adverteerders beweer dat hulle vandag doen, maar dit was duidelik nie moontlik om dit veilig by die Super Bowl te speel nie.

Dit is ons gunsteling Super Bowl -advertensie, die Heinz -worshondjies jaag na hul gunsteling Heinz -sous as oulike klein worsbroodjies in ‘Winer Stampede ’ van agentskap David in Miami. Groot awww faktor! U kan nie verkeerd gaan met die hondjieformule nie. (Openbaarmaking: ek en die hoofredakteur Leigh Andrews en ek is ouers van worshonde, so ons is beslis bevooroordeeld).

'N Kort tweede vir my was Ax ’s 𠆏ind Your Magic ’ van agentskap 72andSunny, wat die blatante seksistiese advertensies agterlaat om alles te vier wat 'n man aantreklik maak, elk uniek “thing ”, insluitend danspassies (in hoë hakke), 'n koel pak, versorging, ridderlikheid en, awww, katjies … Kittens sal elke keer werk.

Natuurlik bevat die resep vir 'n goeie Super Bowl -advertensie dikwels hondjies en babas. En ape. So het Mountain Dew #PuppyMonkeyBaby geskep, 'n bisarre kombinasie van al drie. You won’t be able to unsee it and might end up muttering puppymonkeybaby, puppymonkeybaby, for the rest of the day until you have a lie down.

    1. Axe 𠆏ind Your Magic’ (72andSunny)
    2. Official Super Bowl 50 PSA ‘No More’ (Grey New York)
    3. Heinz ‘Wiener Stampede’ (David Miami)
    4. Jeep 𠆄x4ever’ (DDB Chicago)
    5. WeatherTech ‘Resources’ (Pinnacle Advertising, Illonois).

In promoting the whole shebang for their 50th anniversary, the NFL produced a promotional video highlighting the fact that a Super Bowl win can lead to a population boom for the winning team’s fan base, set to a Seal song. Music is a big feature too and Audi’s touching 𠆌ommander’ ad (Venables Bell & Partners) might make you cry when you hear the Bowie soundtrack. Both ads were previewed by Super Bowl Commercials.

    1. ‘What He Said’ from Acura (Mullen Lowe).
    2. ‘New Truck to Love’ from Honda (RPA).
    3. ‘Robot Razors’ from Schick (J. Walter Thompson).
    4. ‘Great Loans , from SoFi (Muhtayzik Hoffer).
    5. ‘The Portrait’ from Skittles, featuring Steven Tyler (DDB Chicago).
    1. ‘The Longest Chase’ from Toyota (Saatchi & Saatchi Los Angeles)
    2. ‘Train On’ from Pokémon (Omelet).
    3. ‘PuppyMonkeyBaby’ from Mountain Dew (BBDO New York).
    4. ‘Restricted Bling’ from T-Mobile (Publicis Seattle).
    5. ‘Never a Sellout’ from TurboTax (Wieden & Kennedy).

A special mention to Christopher Walken in the Kia Optima Super Bowl ad (David & Goliath agency) for awesomeness, 𠇍o you want to be beige?”. Great sock/apparel ad. Not so much for cars. Although the best car ad on the night was probably Jeep’s celebration of its 75 years, nice tune, cool execution.

Social responsibility dominated many messages, with a simple, yet powerful, domestic violence ad in the form of a text message which was the Super Bowl’s official ad, by Grey New York. First time advertiser Colgate advocated water saving instead of advertising its toothpaste, in a well-received ad spot (Y&R Peru). Budweiser’s anti-drunk driving spot was also excellent just because of Helen Mirren. No one wants to be called a ‘pillock’ by her. Cringe!

Since the Super Bowl is also the day for the advertising clan to shine, in celebration of the 50th anniversary of the Super Bowl, AdWeek, which provided blow-by-blow reviews of each ad flighted, running polls for best and worst, also produced a video and an infographic to showcase how Super Bowl advertising has changed over the years from 1967, when one minute cost only $75,000 (from NBC)!

For a breakdown of all the commercials, AdWeek is also running a Super Bowl Ad Checker with everything they know on all the Super Bowl commercials. Handy resource for those of you who will be reviewing Super Bowl advertising for your teams, clients and all those boring marketing conferences this year.


#Trending: Brands that won the Super Bowl

There were tons of serious actors and fabulous celebrities starring in many of the ads, along with a variety of animals (farm animals seem big this year), aliens, avocados and something weird in the Mountain Dew ad that the cat dragged in. The Broncos beat the Panthers 24 to 10, if you are interested at all, in what most commentators have described as a rather boring game marking the historic 50th anniversary of the Super Bowl. The real action was in Beyoncé ‘winning’ the half-time show, and the fact that #SuperBowel trended alongside #SuperBowl, due to the disproportionate amount of ‘intestinal’ advertising this year.

For those people who don’t care about Super Bowl and want to know what else was going on - it was also the eve of the Chinese Year of the Fire Monkey which starts on 8 February 2016.

The Super Bowl is when the world’s most expensive advertising is aired, where brands pay $5m for a 30-second spot. And the ad spot that won? Many tweets are nominating a comment by the Broncos football star, Peyton Manning, on his win immediately after the game, in which he said: “I’m going to drink a lot of Budweiser tonight.” Question is, did Budweiser pay him to say that? If not, it was the most valuable “native advertising” out there on the night, quipped one insider.

Anheuser-Busch subsequently issued a statement to the effect that they did not pay Manning to make that comment, saying they were “surprised and delighted” that he did. Active NFL players are however not supposed to recommend alcohol brands. Manning reportedly also has a stake in some Louisiana beer distributorships that deal with Anheuser-Busch, Verskeidenheid writes.

And the biggest loser on the night? Storytelling, according to many complaints. True narrative was dropped in favour of a litany of celebrities and obscure memes and the ‘schlock’ effect. The lack of true integrated advertising was also clear, with only a tiny percentage containing a digital call to action or any follow through on another medium.

In fact movie trailers aired on the night, such as ‘Independence Day’ and ‘X-Men’ were better than the ads, according to some social media commentators. Maybe that’s because they are stories that build anticipation of the final product… something advertisers profess to be doing today, but clearly failed in playing it safe at the Super Bowl this year.

This is our favourite Super Bowl ad, the Heinz sausage doggies dashing towards their favourite Heinz sauce as cute little hot dogs in ‘Weiner Stampede’ from agency David in Miami. Big awww factor! You can’t go wrong with the puppy formula. (Disclosure: both editor-in-chief Leigh Andrews and I are parents to Dachshunds, so we are definitely biased).

A close second for me was Axe’s 𠆏ind Your Magic’ from agency 72andSunny, which leaves the blatantly sexist 𠆋ro’ advertising behind to celebrate everything that makes a man attractive, each unique “thing”, including dance moves (in high heels), a cool suit, grooming, chivalry and, awww, kittens… Kittens will work every time.

Of course the recipe to a good Super Bowl ad often includes puppies and babies. And monkeys. So Mountain Dew created #PuppyMonkeyBaby, a bizarre combination of all three. You won’t be able to unsee it and might end up muttering puppymonkeybaby, puppymonkeybaby, for the rest of the day until you have a lie down.

    1. Axe 𠆏ind Your Magic’ (72andSunny)
    2. Official Super Bowl 50 PSA ‘No More’ (Grey New York)
    3. Heinz ‘Wiener Stampede’ (David Miami)
    4. Jeep 𠆄x4ever’ (DDB Chicago)
    5. WeatherTech ‘Resources’ (Pinnacle Advertising, Illonois).

In promoting the whole shebang for their 50th anniversary, the NFL produced a promotional video highlighting the fact that a Super Bowl win can lead to a population boom for the winning team’s fan base, set to a Seal song. Music is a big feature too and Audi’s touching 𠆌ommander’ ad (Venables Bell & Partners) might make you cry when you hear the Bowie soundtrack. Both ads were previewed by Super Bowl Commercials.

    1. ‘What He Said’ from Acura (Mullen Lowe).
    2. ‘New Truck to Love’ from Honda (RPA).
    3. ‘Robot Razors’ from Schick (J. Walter Thompson).
    4. ‘Great Loans , from SoFi (Muhtayzik Hoffer).
    5. ‘The Portrait’ from Skittles, featuring Steven Tyler (DDB Chicago).
    1. ‘The Longest Chase’ from Toyota (Saatchi & Saatchi Los Angeles)
    2. ‘Train On’ from Pokémon (Omelet).
    3. ‘PuppyMonkeyBaby’ from Mountain Dew (BBDO New York).
    4. ‘Restricted Bling’ from T-Mobile (Publicis Seattle).
    5. ‘Never a Sellout’ from TurboTax (Wieden & Kennedy).

A special mention to Christopher Walken in the Kia Optima Super Bowl ad (David & Goliath agency) for awesomeness, 𠇍o you want to be beige?”. Great sock/apparel ad. Not so much for cars. Although the best car ad on the night was probably Jeep’s celebration of its 75 years, nice tune, cool execution.

Social responsibility dominated many messages, with a simple, yet powerful, domestic violence ad in the form of a text message which was the Super Bowl’s official ad, by Grey New York. First time advertiser Colgate advocated water saving instead of advertising its toothpaste, in a well-received ad spot (Y&R Peru). Budweiser’s anti-drunk driving spot was also excellent just because of Helen Mirren. No one wants to be called a ‘pillock’ by her. Cringe!

Since the Super Bowl is also the day for the advertising clan to shine, in celebration of the 50th anniversary of the Super Bowl, AdWeek, which provided blow-by-blow reviews of each ad flighted, running polls for best and worst, also produced a video and an infographic to showcase how Super Bowl advertising has changed over the years from 1967, when one minute cost only $75,000 (from NBC)!

For a breakdown of all the commercials, AdWeek is also running a Super Bowl Ad Checker with everything they know on all the Super Bowl commercials. Handy resource for those of you who will be reviewing Super Bowl advertising for your teams, clients and all those boring marketing conferences this year.


#Trending: Brands that won the Super Bowl

There were tons of serious actors and fabulous celebrities starring in many of the ads, along with a variety of animals (farm animals seem big this year), aliens, avocados and something weird in the Mountain Dew ad that the cat dragged in. The Broncos beat the Panthers 24 to 10, if you are interested at all, in what most commentators have described as a rather boring game marking the historic 50th anniversary of the Super Bowl. The real action was in Beyoncé ‘winning’ the half-time show, and the fact that #SuperBowel trended alongside #SuperBowl, due to the disproportionate amount of ‘intestinal’ advertising this year.

For those people who don’t care about Super Bowl and want to know what else was going on - it was also the eve of the Chinese Year of the Fire Monkey which starts on 8 February 2016.

The Super Bowl is when the world’s most expensive advertising is aired, where brands pay $5m for a 30-second spot. And the ad spot that won? Many tweets are nominating a comment by the Broncos football star, Peyton Manning, on his win immediately after the game, in which he said: “I’m going to drink a lot of Budweiser tonight.” Question is, did Budweiser pay him to say that? If not, it was the most valuable “native advertising” out there on the night, quipped one insider.

Anheuser-Busch subsequently issued a statement to the effect that they did not pay Manning to make that comment, saying they were “surprised and delighted” that he did. Active NFL players are however not supposed to recommend alcohol brands. Manning reportedly also has a stake in some Louisiana beer distributorships that deal with Anheuser-Busch, Verskeidenheid writes.

And the biggest loser on the night? Storytelling, according to many complaints. True narrative was dropped in favour of a litany of celebrities and obscure memes and the ‘schlock’ effect. The lack of true integrated advertising was also clear, with only a tiny percentage containing a digital call to action or any follow through on another medium.

In fact movie trailers aired on the night, such as ‘Independence Day’ and ‘X-Men’ were better than the ads, according to some social media commentators. Maybe that’s because they are stories that build anticipation of the final product… something advertisers profess to be doing today, but clearly failed in playing it safe at the Super Bowl this year.

This is our favourite Super Bowl ad, the Heinz sausage doggies dashing towards their favourite Heinz sauce as cute little hot dogs in ‘Weiner Stampede’ from agency David in Miami. Big awww factor! You can’t go wrong with the puppy formula. (Disclosure: both editor-in-chief Leigh Andrews and I are parents to Dachshunds, so we are definitely biased).

A close second for me was Axe’s 𠆏ind Your Magic’ from agency 72andSunny, which leaves the blatantly sexist 𠆋ro’ advertising behind to celebrate everything that makes a man attractive, each unique “thing”, including dance moves (in high heels), a cool suit, grooming, chivalry and, awww, kittens… Kittens will work every time.

Of course the recipe to a good Super Bowl ad often includes puppies and babies. And monkeys. So Mountain Dew created #PuppyMonkeyBaby, a bizarre combination of all three. You won’t be able to unsee it and might end up muttering puppymonkeybaby, puppymonkeybaby, for the rest of the day until you have a lie down.

    1. Axe 𠆏ind Your Magic’ (72andSunny)
    2. Official Super Bowl 50 PSA ‘No More’ (Grey New York)
    3. Heinz ‘Wiener Stampede’ (David Miami)
    4. Jeep 𠆄x4ever’ (DDB Chicago)
    5. WeatherTech ‘Resources’ (Pinnacle Advertising, Illonois).

In promoting the whole shebang for their 50th anniversary, the NFL produced a promotional video highlighting the fact that a Super Bowl win can lead to a population boom for the winning team’s fan base, set to a Seal song. Music is a big feature too and Audi’s touching 𠆌ommander’ ad (Venables Bell & Partners) might make you cry when you hear the Bowie soundtrack. Both ads were previewed by Super Bowl Commercials.

    1. ‘What He Said’ from Acura (Mullen Lowe).
    2. ‘New Truck to Love’ from Honda (RPA).
    3. ‘Robot Razors’ from Schick (J. Walter Thompson).
    4. ‘Great Loans , from SoFi (Muhtayzik Hoffer).
    5. ‘The Portrait’ from Skittles, featuring Steven Tyler (DDB Chicago).
    1. ‘The Longest Chase’ from Toyota (Saatchi & Saatchi Los Angeles)
    2. ‘Train On’ from Pokémon (Omelet).
    3. ‘PuppyMonkeyBaby’ from Mountain Dew (BBDO New York).
    4. ‘Restricted Bling’ from T-Mobile (Publicis Seattle).
    5. ‘Never a Sellout’ from TurboTax (Wieden & Kennedy).

A special mention to Christopher Walken in the Kia Optima Super Bowl ad (David & Goliath agency) for awesomeness, 𠇍o you want to be beige?”. Great sock/apparel ad. Not so much for cars. Although the best car ad on the night was probably Jeep’s celebration of its 75 years, nice tune, cool execution.

Social responsibility dominated many messages, with a simple, yet powerful, domestic violence ad in the form of a text message which was the Super Bowl’s official ad, by Grey New York. First time advertiser Colgate advocated water saving instead of advertising its toothpaste, in a well-received ad spot (Y&R Peru). Budweiser’s anti-drunk driving spot was also excellent just because of Helen Mirren. No one wants to be called a ‘pillock’ by her. Cringe!

Since the Super Bowl is also the day for the advertising clan to shine, in celebration of the 50th anniversary of the Super Bowl, AdWeek, which provided blow-by-blow reviews of each ad flighted, running polls for best and worst, also produced a video and an infographic to showcase how Super Bowl advertising has changed over the years from 1967, when one minute cost only $75,000 (from NBC)!

For a breakdown of all the commercials, AdWeek is also running a Super Bowl Ad Checker with everything they know on all the Super Bowl commercials. Handy resource for those of you who will be reviewing Super Bowl advertising for your teams, clients and all those boring marketing conferences this year.


#Trending: Brands that won the Super Bowl

There were tons of serious actors and fabulous celebrities starring in many of the ads, along with a variety of animals (farm animals seem big this year), aliens, avocados and something weird in the Mountain Dew ad that the cat dragged in. The Broncos beat the Panthers 24 to 10, if you are interested at all, in what most commentators have described as a rather boring game marking the historic 50th anniversary of the Super Bowl. The real action was in Beyoncé ‘winning’ the half-time show, and the fact that #SuperBowel trended alongside #SuperBowl, due to the disproportionate amount of ‘intestinal’ advertising this year.

For those people who don’t care about Super Bowl and want to know what else was going on - it was also the eve of the Chinese Year of the Fire Monkey which starts on 8 February 2016.

The Super Bowl is when the world’s most expensive advertising is aired, where brands pay $5m for a 30-second spot. And the ad spot that won? Many tweets are nominating a comment by the Broncos football star, Peyton Manning, on his win immediately after the game, in which he said: “I’m going to drink a lot of Budweiser tonight.” Question is, did Budweiser pay him to say that? If not, it was the most valuable “native advertising” out there on the night, quipped one insider.

Anheuser-Busch subsequently issued a statement to the effect that they did not pay Manning to make that comment, saying they were “surprised and delighted” that he did. Active NFL players are however not supposed to recommend alcohol brands. Manning reportedly also has a stake in some Louisiana beer distributorships that deal with Anheuser-Busch, Verskeidenheid writes.

And the biggest loser on the night? Storytelling, according to many complaints. True narrative was dropped in favour of a litany of celebrities and obscure memes and the ‘schlock’ effect. The lack of true integrated advertising was also clear, with only a tiny percentage containing a digital call to action or any follow through on another medium.

In fact movie trailers aired on the night, such as ‘Independence Day’ and ‘X-Men’ were better than the ads, according to some social media commentators. Maybe that’s because they are stories that build anticipation of the final product… something advertisers profess to be doing today, but clearly failed in playing it safe at the Super Bowl this year.

This is our favourite Super Bowl ad, the Heinz sausage doggies dashing towards their favourite Heinz sauce as cute little hot dogs in ‘Weiner Stampede’ from agency David in Miami. Big awww factor! You can’t go wrong with the puppy formula. (Disclosure: both editor-in-chief Leigh Andrews and I are parents to Dachshunds, so we are definitely biased).

A close second for me was Axe’s 𠆏ind Your Magic’ from agency 72andSunny, which leaves the blatantly sexist 𠆋ro’ advertising behind to celebrate everything that makes a man attractive, each unique “thing”, including dance moves (in high heels), a cool suit, grooming, chivalry and, awww, kittens… Kittens will work every time.

Of course the recipe to a good Super Bowl ad often includes puppies and babies. And monkeys. So Mountain Dew created #PuppyMonkeyBaby, a bizarre combination of all three. You won’t be able to unsee it and might end up muttering puppymonkeybaby, puppymonkeybaby, for the rest of the day until you have a lie down.

    1. Axe 𠆏ind Your Magic’ (72andSunny)
    2. Official Super Bowl 50 PSA ‘No More’ (Grey New York)
    3. Heinz ‘Wiener Stampede’ (David Miami)
    4. Jeep 𠆄x4ever’ (DDB Chicago)
    5. WeatherTech ‘Resources’ (Pinnacle Advertising, Illonois).

In promoting the whole shebang for their 50th anniversary, the NFL produced a promotional video highlighting the fact that a Super Bowl win can lead to a population boom for the winning team’s fan base, set to a Seal song. Music is a big feature too and Audi’s touching 𠆌ommander’ ad (Venables Bell & Partners) might make you cry when you hear the Bowie soundtrack. Both ads were previewed by Super Bowl Commercials.

    1. ‘What He Said’ from Acura (Mullen Lowe).
    2. ‘New Truck to Love’ from Honda (RPA).
    3. ‘Robot Razors’ from Schick (J. Walter Thompson).
    4. ‘Great Loans , from SoFi (Muhtayzik Hoffer).
    5. ‘The Portrait’ from Skittles, featuring Steven Tyler (DDB Chicago).
    1. ‘The Longest Chase’ from Toyota (Saatchi & Saatchi Los Angeles)
    2. ‘Train On’ from Pokémon (Omelet).
    3. ‘PuppyMonkeyBaby’ from Mountain Dew (BBDO New York).
    4. ‘Restricted Bling’ from T-Mobile (Publicis Seattle).
    5. ‘Never a Sellout’ from TurboTax (Wieden & Kennedy).

A special mention to Christopher Walken in the Kia Optima Super Bowl ad (David & Goliath agency) for awesomeness, 𠇍o you want to be beige?”. Great sock/apparel ad. Not so much for cars. Although the best car ad on the night was probably Jeep’s celebration of its 75 years, nice tune, cool execution.

Social responsibility dominated many messages, with a simple, yet powerful, domestic violence ad in the form of a text message which was the Super Bowl’s official ad, by Grey New York. First time advertiser Colgate advocated water saving instead of advertising its toothpaste, in a well-received ad spot (Y&R Peru). Budweiser’s anti-drunk driving spot was also excellent just because of Helen Mirren. No one wants to be called a ‘pillock’ by her. Cringe!

Since the Super Bowl is also the day for the advertising clan to shine, in celebration of the 50th anniversary of the Super Bowl, AdWeek, which provided blow-by-blow reviews of each ad flighted, running polls for best and worst, also produced a video and an infographic to showcase how Super Bowl advertising has changed over the years from 1967, when one minute cost only $75,000 (from NBC)!

For a breakdown of all the commercials, AdWeek is also running a Super Bowl Ad Checker with everything they know on all the Super Bowl commercials. Handy resource for those of you who will be reviewing Super Bowl advertising for your teams, clients and all those boring marketing conferences this year.


#Trending: Brands that won the Super Bowl

There were tons of serious actors and fabulous celebrities starring in many of the ads, along with a variety of animals (farm animals seem big this year), aliens, avocados and something weird in the Mountain Dew ad that the cat dragged in. The Broncos beat the Panthers 24 to 10, if you are interested at all, in what most commentators have described as a rather boring game marking the historic 50th anniversary of the Super Bowl. The real action was in Beyoncé ‘winning’ the half-time show, and the fact that #SuperBowel trended alongside #SuperBowl, due to the disproportionate amount of ‘intestinal’ advertising this year.

For those people who don’t care about Super Bowl and want to know what else was going on - it was also the eve of the Chinese Year of the Fire Monkey which starts on 8 February 2016.

The Super Bowl is when the world’s most expensive advertising is aired, where brands pay $5m for a 30-second spot. And the ad spot that won? Many tweets are nominating a comment by the Broncos football star, Peyton Manning, on his win immediately after the game, in which he said: “I’m going to drink a lot of Budweiser tonight.” Question is, did Budweiser pay him to say that? If not, it was the most valuable “native advertising” out there on the night, quipped one insider.

Anheuser-Busch subsequently issued a statement to the effect that they did not pay Manning to make that comment, saying they were “surprised and delighted” that he did. Active NFL players are however not supposed to recommend alcohol brands. Manning reportedly also has a stake in some Louisiana beer distributorships that deal with Anheuser-Busch, Verskeidenheid writes.

And the biggest loser on the night? Storytelling, according to many complaints. True narrative was dropped in favour of a litany of celebrities and obscure memes and the ‘schlock’ effect. The lack of true integrated advertising was also clear, with only a tiny percentage containing a digital call to action or any follow through on another medium.

In fact movie trailers aired on the night, such as ‘Independence Day’ and ‘X-Men’ were better than the ads, according to some social media commentators. Maybe that’s because they are stories that build anticipation of the final product… something advertisers profess to be doing today, but clearly failed in playing it safe at the Super Bowl this year.

This is our favourite Super Bowl ad, the Heinz sausage doggies dashing towards their favourite Heinz sauce as cute little hot dogs in ‘Weiner Stampede’ from agency David in Miami. Big awww factor! You can’t go wrong with the puppy formula. (Disclosure: both editor-in-chief Leigh Andrews and I are parents to Dachshunds, so we are definitely biased).

A close second for me was Axe’s 𠆏ind Your Magic’ from agency 72andSunny, which leaves the blatantly sexist 𠆋ro’ advertising behind to celebrate everything that makes a man attractive, each unique “thing”, including dance moves (in high heels), a cool suit, grooming, chivalry and, awww, kittens… Kittens will work every time.

Of course the recipe to a good Super Bowl ad often includes puppies and babies. And monkeys. So Mountain Dew created #PuppyMonkeyBaby, a bizarre combination of all three. You won’t be able to unsee it and might end up muttering puppymonkeybaby, puppymonkeybaby, for the rest of the day until you have a lie down.

    1. Axe 𠆏ind Your Magic’ (72andSunny)
    2. Official Super Bowl 50 PSA ‘No More’ (Grey New York)
    3. Heinz ‘Wiener Stampede’ (David Miami)
    4. Jeep 𠆄x4ever’ (DDB Chicago)
    5. WeatherTech ‘Resources’ (Pinnacle Advertising, Illonois).

In promoting the whole shebang for their 50th anniversary, the NFL produced a promotional video highlighting the fact that a Super Bowl win can lead to a population boom for the winning team’s fan base, set to a Seal song. Music is a big feature too and Audi’s touching 𠆌ommander’ ad (Venables Bell & Partners) might make you cry when you hear the Bowie soundtrack. Both ads were previewed by Super Bowl Commercials.

    1. ‘What He Said’ from Acura (Mullen Lowe).
    2. ‘New Truck to Love’ from Honda (RPA).
    3. ‘Robot Razors’ from Schick (J. Walter Thompson).
    4. ‘Great Loans , from SoFi (Muhtayzik Hoffer).
    5. ‘The Portrait’ from Skittles, featuring Steven Tyler (DDB Chicago).
    1. ‘The Longest Chase’ from Toyota (Saatchi & Saatchi Los Angeles)
    2. ‘Train On’ from Pokémon (Omelet).
    3. ‘PuppyMonkeyBaby’ from Mountain Dew (BBDO New York).
    4. ‘Restricted Bling’ from T-Mobile (Publicis Seattle).
    5. ‘Never a Sellout’ from TurboTax (Wieden & Kennedy).

A special mention to Christopher Walken in the Kia Optima Super Bowl ad (David & Goliath agency) for awesomeness, 𠇍o you want to be beige?”. Great sock/apparel ad. Not so much for cars. Although the best car ad on the night was probably Jeep’s celebration of its 75 years, nice tune, cool execution.

Social responsibility dominated many messages, with a simple, yet powerful, domestic violence ad in the form of a text message which was the Super Bowl’s official ad, by Grey New York. First time advertiser Colgate advocated water saving instead of advertising its toothpaste, in a well-received ad spot (Y&R Peru). Budweiser’s anti-drunk driving spot was also excellent just because of Helen Mirren. No one wants to be called a ‘pillock’ by her. Cringe!

Since the Super Bowl is also the day for the advertising clan to shine, in celebration of the 50th anniversary of the Super Bowl, AdWeek, which provided blow-by-blow reviews of each ad flighted, running polls for best and worst, also produced a video and an infographic to showcase how Super Bowl advertising has changed over the years from 1967, when one minute cost only $75,000 (from NBC)!

For a breakdown of all the commercials, AdWeek is also running a Super Bowl Ad Checker with everything they know on all the Super Bowl commercials. Handy resource for those of you who will be reviewing Super Bowl advertising for your teams, clients and all those boring marketing conferences this year.


#Trending: Brands that won the Super Bowl

There were tons of serious actors and fabulous celebrities starring in many of the ads, along with a variety of animals (farm animals seem big this year), aliens, avocados and something weird in the Mountain Dew ad that the cat dragged in. The Broncos beat the Panthers 24 to 10, if you are interested at all, in what most commentators have described as a rather boring game marking the historic 50th anniversary of the Super Bowl. The real action was in Beyoncé ‘winning’ the half-time show, and the fact that #SuperBowel trended alongside #SuperBowl, due to the disproportionate amount of ‘intestinal’ advertising this year.

For those people who don’t care about Super Bowl and want to know what else was going on - it was also the eve of the Chinese Year of the Fire Monkey which starts on 8 February 2016.

The Super Bowl is when the world’s most expensive advertising is aired, where brands pay $5m for a 30-second spot. And the ad spot that won? Many tweets are nominating a comment by the Broncos football star, Peyton Manning, on his win immediately after the game, in which he said: “I’m going to drink a lot of Budweiser tonight.” Question is, did Budweiser pay him to say that? If not, it was the most valuable “native advertising” out there on the night, quipped one insider.

Anheuser-Busch subsequently issued a statement to the effect that they did not pay Manning to make that comment, saying they were “surprised and delighted” that he did. Active NFL players are however not supposed to recommend alcohol brands. Manning reportedly also has a stake in some Louisiana beer distributorships that deal with Anheuser-Busch, Verskeidenheid writes.

And the biggest loser on the night? Storytelling, according to many complaints. True narrative was dropped in favour of a litany of celebrities and obscure memes and the ‘schlock’ effect. The lack of true integrated advertising was also clear, with only a tiny percentage containing a digital call to action or any follow through on another medium.

In fact movie trailers aired on the night, such as ‘Independence Day’ and ‘X-Men’ were better than the ads, according to some social media commentators. Maybe that’s because they are stories that build anticipation of the final product… something advertisers profess to be doing today, but clearly failed in playing it safe at the Super Bowl this year.

This is our favourite Super Bowl ad, the Heinz sausage doggies dashing towards their favourite Heinz sauce as cute little hot dogs in ‘Weiner Stampede’ from agency David in Miami. Big awww factor! You can’t go wrong with the puppy formula. (Disclosure: both editor-in-chief Leigh Andrews and I are parents to Dachshunds, so we are definitely biased).

A close second for me was Axe’s 𠆏ind Your Magic’ from agency 72andSunny, which leaves the blatantly sexist 𠆋ro’ advertising behind to celebrate everything that makes a man attractive, each unique “thing”, including dance moves (in high heels), a cool suit, grooming, chivalry and, awww, kittens… Kittens will work every time.

Of course the recipe to a good Super Bowl ad often includes puppies and babies. And monkeys. So Mountain Dew created #PuppyMonkeyBaby, a bizarre combination of all three. You won’t be able to unsee it and might end up muttering puppymonkeybaby, puppymonkeybaby, for the rest of the day until you have a lie down.

    1. Axe 𠆏ind Your Magic’ (72andSunny)
    2. Official Super Bowl 50 PSA ‘No More’ (Grey New York)
    3. Heinz ‘Wiener Stampede’ (David Miami)
    4. Jeep 𠆄x4ever’ (DDB Chicago)
    5. WeatherTech ‘Resources’ (Pinnacle Advertising, Illonois).

In promoting the whole shebang for their 50th anniversary, the NFL produced a promotional video highlighting the fact that a Super Bowl win can lead to a population boom for the winning team’s fan base, set to a Seal song. Music is a big feature too and Audi’s touching 𠆌ommander’ ad (Venables Bell & Partners) might make you cry when you hear the Bowie soundtrack. Both ads were previewed by Super Bowl Commercials.

    1. ‘What He Said’ from Acura (Mullen Lowe).
    2. ‘New Truck to Love’ from Honda (RPA).
    3. ‘Robot Razors’ from Schick (J. Walter Thompson).
    4. ‘Great Loans , from SoFi (Muhtayzik Hoffer).
    5. ‘The Portrait’ from Skittles, featuring Steven Tyler (DDB Chicago).
    1. ‘The Longest Chase’ from Toyota (Saatchi & Saatchi Los Angeles)
    2. ‘Train On’ from Pokémon (Omelet).
    3. ‘PuppyMonkeyBaby’ from Mountain Dew (BBDO New York).
    4. ‘Restricted Bling’ from T-Mobile (Publicis Seattle).
    5. ‘Never a Sellout’ from TurboTax (Wieden & Kennedy).

A special mention to Christopher Walken in the Kia Optima Super Bowl ad (David & Goliath agency) for awesomeness, 𠇍o you want to be beige?”. Great sock/apparel ad. Not so much for cars. Although the best car ad on the night was probably Jeep’s celebration of its 75 years, nice tune, cool execution.

Social responsibility dominated many messages, with a simple, yet powerful, domestic violence ad in the form of a text message which was the Super Bowl’s official ad, by Grey New York. First time advertiser Colgate advocated water saving instead of advertising its toothpaste, in a well-received ad spot (Y&R Peru). Budweiser’s anti-drunk driving spot was also excellent just because of Helen Mirren. No one wants to be called a ‘pillock’ by her. Cringe!

Since the Super Bowl is also the day for the advertising clan to shine, in celebration of the 50th anniversary of the Super Bowl, AdWeek, which provided blow-by-blow reviews of each ad flighted, running polls for best and worst, also produced a video and an infographic to showcase how Super Bowl advertising has changed over the years from 1967, when one minute cost only $75,000 (from NBC)!

For a breakdown of all the commercials, AdWeek is also running a Super Bowl Ad Checker with everything they know on all the Super Bowl commercials. Handy resource for those of you who will be reviewing Super Bowl advertising for your teams, clients and all those boring marketing conferences this year.



Kommentaar:

  1. Fenos

    Probleem is, 'n vinnige antwoord :)

  2. Jessey

    Ek vind dit sy skuld.

  3. Evinrude

    Na my mening is die tema nogal interessant. Ek stel u voor dat u hier of in PM bespreek.

  4. Troye

    In plaas daarvan om te kritiseer, gee 'n oplossing vir die probleem.

  5. Rabican

    Net 'n goeie gedagte het jou besoek

  6. Zeke

    Voer in ons sal praat.



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