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Voormalige uitvoerende hoof van McDonald's sluit aan by Vegan Startup

Voormalige uitvoerende hoof van McDonald's sluit aan by Vegan Startup


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Don Thompson, die voormalige uitvoerende hoof van McDonald's, het by die raad van adviseurs aangesluit by Beyond Meat, 'n veganistiese 'burger' -onderneming

Van Big Macs tot spot vleis, Don Thompson het nogal 'n verandering gemaak.

Aan die begin van 2015 het McDonald's besluit om 'n nuwe begin te kry nadat hy meer as 'n jaar se winste gedaal het deur 'n nuwe uitvoerende hoof te kry. Sedertdien is die Golden Arches besig om spyskaarte op te gradeer met "ambagsman", aanpasbare hamburgers en vuurkos-aanhangers aan te vuur met ontbyt die hele dag. Maar wat van die uitvoerende hoof, Don Thompson? Blykbaar het sy loopbaan 'n wending geneem, want die voormalige kitskoshoof het by die raad van adviseurs van Beyond Meat aangesluit, 'n veganiese burger.

Alhoewel Thompson slegs drie jaar as uitvoerende hoof van McDonald's gedien het, het hy 25 jaar by die onderneming gewerk en sal hy nou sy kundigheid na Beyond Meat neem, die maatskappy waarvan die stigters en kliënte waarskynlik nie 'n voet in 'n McDonald's sit nie. Toe Thompson vertrek, het hy 'n nie-mededingingsklousule onderteken, maar soos dit blyk, oorweeg McDonald's nie veganistiese burgerkompetisie nie, volgens die Associated Press.

Beyond Meat is slegs een van die vele gewilde "vals vleis" -ondernemings wat spesialiseer in die aanleer van plantproteïene na vleis, wat 'n beroep doen op sowel vleiseters as vasberade veganiste.

"Ons sien uit daarna om met Don saam te werk om ons plantaardige vleis aan verbruikers hier in die Verenigde State en in die buiteland te bring," het Ethan Brown, stigter en uitvoerende hoof van Beyond Meat, in 'n verklaring gesê.


Stigting deur Richard en Maurice McDonald Edit

Die McDonald-gesin verhuis aan die einde van die dertigerjare van Manchester, New Hampshire, na Hollywood, Kalifornië, waar die broers Richard en Maurice McDonald ("Dick" en "Mac") as vaste bewegers en gereedskapmanne by Motion-Picture-ateljees begin werk het. [1] In 1937 het hul pa, Patrick McDonald, "The Airdrome", 'n kosbank, op Huntington Drive (Route 66) naby die Monrovia -lughawe in die stad Monrovia, Kalifornië, in die Los Angeles County geopen [2]

In Oktober 1948, nadat die McDonald-broers besef het dat die meeste van hul wins uit die verkoop van hamburgers kom, het hulle hul suksesvolle inry-inskakeling gesluit om 'n vaartbelynde stelsel op te stel met 'n eenvoudige spyskaart wat bestaan ​​uit slegs hamburgers, kaasburgers, aartappelskyfies, koffie, koeldrank, en appeltert. [3]

In April 1952 besluit die broers dat hulle 'n heeltemal nuwe gebou nodig het om twee doelwitte te bereik: verdere doeltreffendheidsverbeterings en 'n meer opvallende voorkoms. Hulle het aanbevelings vir 'n argitek ingesamel en 'n onderhoud gevoer met ten minste vier, en uiteindelik gekies vir Stanley Clark Meston, 'n argitek wat in die nabygeleë Fontana praktiseer. [1] Die broers en Meston het nou saamgewerk in die ontwerp van hul nuwe gebou. Hulle het die ekstra doeltreffendheid behaal deur onder meer die werklike metings van elke toerusting in kryt op 'n tennisbaan agter die McDonald -huis te teken (met Meston se assistent Charles Fish). [4] Die ontwerp van die nuwe restaurant het 'n hoë kennisgewing behaal danksy blink oppervlaktes van rooi en wit keramiekteëls, vlekvrye staal, helderkleurige plaatmetaal en glas wat rooi, wit, geel en groen neon en twee 25 voet geel pols. plaatmetaalboë in neon afgewerk, selfs in die ontwerpfase "goue boë" genoem. 'N Derde, kleiner boogteken langs die pad het 'n pofferige karakter in 'n sjefhoed, bekend as Speedee, oor die bokant, in 'n geanimeerde neon, versier. Verdere bemarkingstegnieke is geïmplementeer om McDonald's van 'n sitrestaurant na 'n kitskosketting te verander. Hulle gebruik dinge soos om die verwarming uit te skakel om te verhoed dat mense so lank wil bly, vaste sitplekke, sodat die kliënt oor hul kos kan sit, sodat hy vinniger kan eet, en die sitplekke verder uitmekaar sit sodat hulle minder gesellig kan eet. in, en gee hul kliënte kegelvormige koppies wat hulle dwing om hul drank te hou terwyl hulle eet, wat die eetproses versnel. [1]

Aan die einde van 1953, met slegs 'n weergawe van die ontwerp van Meston in die hand, het die broers konsessiehouers begin soek. [1] Hul eerste franchisee was Neil Fox, 'n verspreider van General Petroleum Corporation. Fox se staanplek, die eerste met Meston se goue boogontwerp, is in Mei 1953 geopen in Central Avenue en Indian School Road in Phoenix, Arizona. Hul tweede franchisee was die span van Fox se swaer Roger Williams en Burdette "Bud" Landon, wat albei ook vir General Petroleum gewerk het. Williams en Landon open hul stand op 18 Augustus 1953 by 10207 Lakewood Boulevard in Downey, Kalifornië. Die Downey -staanplek het die onderskeid dat dit die oudste McDonald's -restaurant is wat nog oorleef het. [5]

Ray Kroc sluit by die onderneming aan en brei sy franchise -onderneming Edit uit

In 1954 het Ray Kroc, 'n verkoper van die multimixer -milkshake -masjiene van Prince Castle, verneem dat die McDonald -broers agt van sy masjiene in hul San Bernardino -restaurant gebruik het. Sy nuuskierigheid is prikkel, en hy gaan kyk na die restaurant. Hy het saam met 'n goeie vriend Charles Lewis, wat aan Kroc verskeie verbeterings aan die McDonald's -burgerresep voorgestel het, voorgestel. Op hierdie stadium het die McDonald -broers ses franchiselokale in bedryf gehad. [6]

Om te glo dat die McDonald's -formule 'n kaartjie vir sukses was, het Kroc voorgestel dat hulle hul restaurante regoor die land franchise. Die broers was egter skepties dat die selfbedieningsbenadering ook in kouer, reëneriger klimate sou slaag, hul florerende besigheid in San Bernardino en franchises wat reeds bedryf of beplan is, hulle laat huiwer om 'n nasionale onderneming te waag. [1] Kroc het aangebied om die groot verantwoordelikheid te neem vir die oprigting van die nuwe franchises elders. Hy keer terug na sy huis buite Chicago met die regte om McDonald's -restaurante in die hele land op te rig, behalwe in 'n handjievol gebiede in Kalifornië en Arizona wat reeds deur die McDonald -broers gelisensieer is. Die broers sou die helfte van een persent van die bruto verkope ontvang. [1]

Sonneborn -model en verskuiwing na vaste eiendom Wysig

In 1956 ontmoet Ray Kroc Harry J. Sonneborn, 'n voormalige VP van Finansies vir Tastee-Freez, wat 'n idee bied om die groei en beleggingsgraad van Kroc se beplande McDonald's-onderneming te versnel: Besit die vaste eiendom waarop toekomstige franchises gebou sal word. Kroc het Sonneborn gehuur en sy plan is uitgevoer deur 'n aparte onderneming te stig Franchise Realty Corp. wat uitsluitlik bedoel was om die eiendom van McDonald's te besit. Die nuwe maatskappy het huurkontrakte geteken en verbande vir beide gronde en geboue aangegaan, en dan die koste aan die franchisee oorgedra met 'n opslag van 20-40% en 'n verminderde aanvanklike deposito van $ 950. [7] [8] Die "Sonneborn -model" van eiendomsbesit in die franchise bly tot vandag toe, moontlik die belangrikste finansiële besluit in die geskiedenis van die onderneming. Die huidige eiendomsbeleggings van McDonald's verteenwoordig $ 37,7 miljard op sy balans, ongeveer 99% van die maatskappy se bates en 35% van sy jaarlikse bruto inkomste. [9]


Stigting deur Richard en Maurice McDonald Edit

Die McDonald-gesin verhuis aan die einde van die dertigerjare van Manchester, New Hampshire, na Hollywood, Kalifornië, waar die broers Richard en Maurice McDonald ("Dick" en "Mac") as vaste bewegers en gereedskapmanne by Motion-Picture-ateljees begin werk het. [1] In 1937 het hul pa, Patrick McDonald, 'The Airdrome', 'n kosbank, op Huntington Drive (Route 66) naby die Monrovia -lughawe in die stad Monrovia, Kalifornië, in die Los Angeles County geopen [2]

In Oktober 1948, nadat die McDonald-broers besef het dat die meeste van hul wins uit die verkoop van hamburgers kom, het hulle hul suksesvolle inry-inskakeling gesluit om 'n vaartbelynde stelsel op te stel met 'n eenvoudige spyskaart wat bestaan ​​uit slegs hamburgers, kaasburgers, aartappelskyfies, koffie, koeldrank, en appeltert. [3]

In April 1952 besluit die broers dat hulle 'n heeltemal nuwe gebou nodig het om twee doelwitte te bereik: verdere doeltreffendheidsverbeterings en 'n meer opvallende voorkoms. Hulle het aanbevelings vir 'n argitek ingesamel en 'n onderhoud gevoer met ten minste vier, en uiteindelik gekies vir Stanley Clark Meston, 'n argitek wat in die nabygeleë Fontana praktiseer. [1] Die broers en Meston het nou saamgewerk in die ontwerp van hul nuwe gebou. Hulle het die ekstra doeltreffendheid behaal deur onder meer die werklike afmetings van elke toerusting in kryt op 'n tennisbaan agter die McDonald -huis te teken (met Meston se assistent Charles Fish). [4] Die ontwerp van die nuwe restaurant het 'n hoë kennisgewing behaal danksy blink oppervlaktes van rooi en wit keramiekteëls, vlekvrye staal, helderkleurige plaatmetaal en glas wat rooi, wit, geel en groen neon en twee 25 voet geel pols. plaatmetaalboë in neon afgewerk, selfs in die ontwerpstadium 'goue boë' genoem. 'N Derde, kleiner boogteken langs die pad het 'n pofferige karakter in 'n sjefhoed, bekend as Speedee, oor die bokant, in 'n geanimeerde neon, versier. Verdere bemarkingstegnieke is geïmplementeer om McDonald's van 'n sitrestaurant na 'n kitskosketting te verander. Hulle gebruik dinge soos om die verwarming af te skakel om te verhoed dat mense so lank wil sit, vaste en skuins sitplekke, sodat die kliënt oor hul kos gaan sit, sodat hy vinniger kan eet, en die sitplekke verder uitmekaar sit sodat hulle minder gesellig kan eet. in, en gee hul kliënte kegelvormige koppies met hul handelsmerk om hulle te drink terwyl hulle eet, wat die eetproses versnel. [1]

Aan die einde van 1953, met slegs 'n weergawe van die ontwerp van Meston in die hand, het die broers konsessiehouers begin soek. [1] Hul eerste franchisee was Neil Fox, 'n verspreider van General Petroleum Corporation. Fox se staanplek, die eerste met Meston se goue boogontwerp, is in Mei 1953 geopen in Central Avenue en Indian School Road in Phoenix, Arizona. Hul tweede franchisee was die span van Fox se swaer Roger Williams en Burdette "Bud" Landon, wat albei ook vir General Petroleum gewerk het. Williams en Landon open hul stand op 18 Augustus 1953 by 10207 Lakewood Boulevard in Downey, Kalifornië. Die Downey -staanplek het die onderskeid dat dit die oudste McDonald's -restaurant is wat nog oorleef het. [5]

Ray Kroc sluit by die onderneming aan en brei sy franchise -onderneming Edit uit

In 1954 verneem Ray Kroc, 'n verkoper van die Prince Castle -handelsmerk Multimixer milkshake -masjiene, dat die McDonald -broers agt van sy masjiene in hul San Bernardino -restaurant gebruik het. Sy nuuskierigheid is prikkel, en hy gaan kyk na die restaurant. Hy het saam met 'n goeie vriend Charles Lewis, wat aan Kroc verskeie verbeterings aan die McDonald's -burgerresep voorgestel het, voorgestel. Op hierdie stadium het die McDonald -broers ses franchiselokale in bedryf gehad. [6]

Om te glo dat die McDonald's -formule 'n kaartjie vir sukses was, het Kroc voorgestel dat hulle hul restaurante regoor die land franchise. Die broers was egter skepties dat die selfbedieningsbenadering ook in kouer, reëneriger klimate sou slaag, hul florerende besigheid in San Bernardino, en franchises wat reeds bedryf of beplan is, dat hulle huiwerig was om 'n nasionale onderneming te waag. [1] Kroc het aangebied om die groot verantwoordelikheid te neem vir die oprigting van die nuwe franchises elders. Hy keer terug na sy huis buite Chicago met die regte om McDonald's -restaurante in die hele land op te rig, behalwe in 'n handjievol gebiede in Kalifornië en Arizona wat reeds deur die McDonald -broers gelisensieer is. Die broers sou die helfte van een persent van die bruto verkope ontvang. [1]

Sonneborn -model en verskuiwing na vaste eiendom Wysig

In 1956 ontmoet Ray Kroc Harry J. Sonneborn, 'n voormalige VP van Finansies vir Tastee-Freez, wat 'n idee bied om die groei en beleggingsgraad van Kroc se beplande McDonald's-onderneming te versnel: Besit die vaste eiendom waarop toekomstige franchises gebou sal word. Kroc het Sonneborn gehuur en sy plan is uitgevoer deur 'n aparte onderneming te stig Franchise Realty Corp. wat uitsluitlik bedoel was om die eiendom van McDonald's te besit. Die nuwe maatskappy het huurkontrakte geteken en verbande vir beide gronde en geboue aangegaan, en dan die koste aan die franchisee oorgedra met 'n opslag van 20-40% en 'n verminderde aanvanklike deposito van $ 950. [7] [8] Die "Sonneborn -model" van eiendomsbesit in die franchise bly tot vandag toe, moontlik die belangrikste finansiële besluit in die geskiedenis van die onderneming. Die huidige eiendomsbesit van McDonald's verteenwoordig $ 37,7 miljard op sy balans, ongeveer 99% van die maatskappy se bates en 35% van sy jaarlikse bruto inkomste. [9]


Stigting deur Richard en Maurice McDonald Edit

Die McDonald-gesin verhuis aan die einde van die dertigerjare van Manchester, New Hampshire, na Hollywood, Kalifornië, waar die broers Richard en Maurice McDonald ("Dick" en "Mac") as vaste bewegers en gereedskapmanne by Motion-Picture-ateljees begin werk het. [1] In 1937 het hul pa, Patrick McDonald, 'The Airdrome', 'n kosbank, op Huntington Drive (Route 66) naby die Monrovia -lughawe in die stad Monrovia, Kalifornië, in die Los Angeles County geopen [2]

In Oktober 1948, nadat die McDonald-broers besef het dat die meeste van hul wins uit die verkoop van hamburgers kom, het hulle hul suksesvolle inry-inskakeling gesluit om 'n vaartbelynde stelsel op te stel met 'n eenvoudige spyskaart wat bestaan ​​uit slegs hamburgers, kaasburgers, aartappelskyfies, koffie, koeldrank, en appeltert. [3]

In April 1952 besluit die broers dat hulle 'n heeltemal nuwe gebou nodig het om twee doelwitte te bereik: verdere doeltreffendheidsverbeterings en 'n meer opvallende voorkoms. Hulle het aanbevelings vir 'n argitek ingesamel en 'n onderhoud gevoer met ten minste vier, en uiteindelik gekies vir Stanley Clark Meston, 'n argitek wat in die nabygeleë Fontana praktiseer. [1] Die broers en Meston het nou saamgewerk in die ontwerp van hul nuwe gebou. Hulle het die ekstra doeltreffendheid behaal deur onder meer die werklike metings van elke toerusting in kryt op 'n tennisbaan agter die McDonald -huis te teken (met Meston se assistent Charles Fish). [4] Die ontwerp van die nuwe restaurant het 'n hoë kennisgewing behaal danksy blink oppervlaktes van rooi en wit keramiekteëls, vlekvrye staal, helderkleurige plaatmetaal en glas wat rooi, wit, geel en groen neon en twee 25 voet geel pols. plaatmetaalboë in neon afgewerk, selfs in die ontwerpstadium 'goue boë' genoem. 'N Derde, kleiner boogteken langs die pad het 'n pofferige karakter in 'n sjefhoed, bekend as Speedee, oor die bokant, in 'n geanimeerde neon, versier. Verdere bemarkingstegnieke is geïmplementeer om McDonald's van 'n sitrestaurant na 'n kitskosketting te verander. Hulle gebruik dinge soos om die verwarming uit te skakel om te verhoed dat mense so lank wil bly, vaste sitplekke, sodat die kliënt oor hul kos kan sit, sodat hy vinniger kan eet, en die sitplekke verder uitmekaar sit sodat hulle minder gesellig kan eet. in, en gee hul kliënte kegelvormige koppies met hul handelsmerk om hulle te drink terwyl hulle eet, wat die eetproses versnel. [1]

Aan die einde van 1953, met slegs 'n weergawe van die ontwerp van Meston in die hand, het die broers konsessiehouers begin soek. [1] Hul eerste franchisee was Neil Fox, 'n verspreider van General Petroleum Corporation. Fox se staanplek, die eerste met Meston se goue boogontwerp, is in Mei 1953 geopen in Central Avenue en Indian School Road in Phoenix, Arizona. Hul tweede franchisee was die span van Fox se swaer Roger Williams en Burdette "Bud" Landon, wat albei ook vir General Petroleum gewerk het. Williams en Landon open hul stand op 18 Augustus 1953 by 10207 Lakewood Boulevard in Downey, Kalifornië. Die Downey -staanplek het die onderskeid dat dit die oudste McDonald's -restaurant is wat nog oorleef het. [5]

Ray Kroc sluit by die onderneming aan en brei sy franchise -onderneming Edit uit

In 1954 het Ray Kroc, 'n verkoper van die multimixer -milkshake -masjiene van Prince Castle, verneem dat die McDonald -broers agt van sy masjiene in hul San Bernardino -restaurant gebruik het. Sy nuuskierigheid is prikkel, en hy gaan kyk na die restaurant. Hy het saam met 'n goeie vriend Charles Lewis, wat aan Kroc verskeie verbeterings aan die McDonald's -burgerresep voorgestel het, voorgestel. Op hierdie stadium het die McDonald -broers ses franchiselokale in bedryf gehad. [6]

Om te glo dat die McDonald's -formule 'n kaartjie vir sukses was, het Kroc voorgestel dat hulle hul restaurante regoor die land franchise. Die broers was egter skepties dat die selfbedieningsbenadering ook in kouer, reëneriger klimate sou slaag, hul florerende besigheid in San Bernardino en franchises wat reeds bedryf of beplan is, hulle laat huiwer om 'n nasionale onderneming te waag. [1] Kroc het aangebied om die grootste verantwoordelikheid te neem vir die oprigting van die nuwe franchises elders. Hy het teruggekeer na sy huis buite Chicago met die regte om McDonald's -restaurante in die hele land op te rig, behalwe in 'n handjievol gebiede in Kalifornië en Arizona wat reeds deur die McDonald -broers gelisensieer was. Die broers sou die helfte van een persent van die bruto verkope ontvang. [1]

Sonneborn -model en verskuiwing na vaste eiendom Wysig

In 1956 ontmoet Ray Kroc Harry J. Sonneborn, 'n voormalige VP van Finansies vir Tastee-Freez, wat 'n idee bied om die groei en beleggingsgraad van Kroc se beplande McDonald's-onderneming te versnel: Besit die vaste eiendom waarop toekomstige franchises gebou sal word. Kroc het Sonneborn gehuur en sy plan is uitgevoer deur 'n aparte onderneming te stig Franchise Realty Corp. wat uitsluitlik ontwerp is om McDonald's -eiendom te besit. Die nuwe maatskappy het huurkontrakte geteken en verbande vir beide gronde en geboue aangegaan, en dan die koste aan die franchisee oorgedra met 'n opslag van 20-40% en 'n verminderde aanvanklike deposito van $ 950. [7] [8] Die "Sonneborn -model" van eiendomsbesit in die franchise bly tot vandag toe, moontlik die belangrikste finansiële besluit in die geskiedenis van die onderneming. Die huidige eiendomsbesit van McDonald's verteenwoordig $ 37,7 miljard op sy balans, ongeveer 99% van die maatskappy se bates en 35% van sy jaarlikse bruto inkomste. [9]


Stigting deur Richard en Maurice McDonald Edit

Die McDonald-gesin verhuis aan die einde van die dertigerjare van Manchester, New Hampshire, na Hollywood, Kalifornië, waar die broers Richard en Maurice McDonald ("Dick" en "Mac") as vaste bewegers en gereedskapmanne by Motion-Picture-ateljees begin werk het. [1] In 1937 het hul pa, Patrick McDonald, 'The Airdrome', 'n kosbank, op Huntington Drive (Route 66) naby die Monrovia -lughawe in die stad Monrovia, Kalifornië, in die Los Angeles County geopen [2]

In Oktober 1948, nadat die McDonald-broers besef het dat die meeste van hul wins uit die verkoop van hamburgers kom, het hulle hul suksesvolle inry-inskakeling gesluit om 'n vaartbelynde stelsel op te stel met 'n eenvoudige spyskaart wat bestaan ​​uit slegs hamburgers, kaasburgers, aartappelskyfies, koffie, koeldrank, en appeltert. [3]

In April 1952 besluit die broers dat hulle 'n heeltemal nuwe gebou nodig het om twee doelwitte te bereik: verdere doeltreffendheidsverbeterings en 'n meer opvallende voorkoms. Hulle het aanbevelings vir 'n argitek ingesamel en 'n onderhoud gevoer met ten minste vier, en uiteindelik gekies vir Stanley Clark Meston, 'n argitek wat in die nabygeleë Fontana praktiseer. [1] Die broers en Meston het nou saamgewerk in die ontwerp van hul nuwe gebou. Hulle het die ekstra doeltreffendheid behaal deur onder meer die werklike metings van elke toerusting in kryt op 'n tennisbaan agter die McDonald -huis te teken (met Meston se assistent Charles Fish). [4] Die ontwerp van die nuwe restaurant behaal 'n hoë kennisgewing danksy blink oppervlaktes van rooi en wit keramiekteëls, vlekvrye staal, helderkleurige plaatmetaal en glas wat rooi, wit, geel en groen neon en twee 25 voet geel pols. plaatmetaalboë in neon afgewerk, selfs in die ontwerpfase "goue boë" genoem. 'N Derde, kleiner boogteken langs die pad het 'n pofferige karakter in 'n sjefmuts, bekend as Speedee, oor die bokant, in 'n geanimeerde neon, versier. Verdere bemarkingstegnieke is geïmplementeer om McDonald's van 'n sitrestaurant na 'n kitskosketting te verander. Hulle gebruik dinge soos om die verwarming uit te skakel om te verhoed dat mense so lank wil bly, vaste sitplekke, sodat die kliënt oor hul kos kan sit, sodat hy vinniger kan eet, en die sitplekke verder uitmekaar sit sodat hulle minder gesellig kan eet. in, en gee hul kliënte kegelvormige koppies met hul handelsmerk om hulle te drink terwyl hulle eet, wat die eetproses versnel. [1]

Aan die einde van 1953, met slegs 'n weergawe van die ontwerp van Meston in die hand, het die broers konsessiehouers begin soek. [1] Hul eerste franchisee was Neil Fox, 'n verspreider van General Petroleum Corporation. Fox se staanplek, die eerste met Meston se goue boogontwerp, is in Mei 1953 geopen in Central Avenue en Indian School Road in Phoenix, Arizona. Hul tweede franchisee was die span van Fox se swaer Roger Williams en Burdette "Bud" Landon, wat albei ook vir General Petroleum gewerk het. Williams en Landon open hul stand op 18 Augustus 1953 by 10207 Lakewood Boulevard in Downey, Kalifornië. Die Downey -staanplek het die onderskeid dat dit die oudste McDonald's -restaurant is wat nog oorleef het. [5]

Ray Kroc sluit by die onderneming aan en brei sy franchise -onderneming Edit uit

In 1954 verneem Ray Kroc, 'n verkoper van die Prince Castle -handelsmerk Multimixer milkshake -masjiene, dat die McDonald -broers agt van sy masjiene in hul San Bernardino -restaurant gebruik het. Sy nuuskierigheid is prikkel, en hy gaan kyk na die restaurant. Hy het saam met die goeie vriend Charles Lewis, wat Kroc verskeie verbeterings aan die McDonald's -burgerresep voorgestel het, voorgestel. Op hierdie stadium het die McDonald -broers ses franchiselokale in bedryf gehad. [6]

Om te glo dat die McDonald's -formule 'n kaartjie vir sukses was, het Kroc voorgestel dat hulle hul restaurante regoor die land franchise. Die broers was egter skepties dat die selfbedieningsbenadering ook in kouer, reëneriger klimate sou slaag, hul florerende besigheid in San Bernardino en franchises wat reeds bedryf of beplan is, hulle laat huiwer om 'n nasionale onderneming te waag. [1] Kroc het aangebied om die grootste verantwoordelikheid te neem vir die oprigting van die nuwe franchises elders. Hy het teruggekeer na sy huis buite Chicago met die regte om McDonald's -restaurante in die hele land op te rig, behalwe in 'n handjievol gebiede in Kalifornië en Arizona wat reeds deur die McDonald -broers gelisensieer was. Die broers sou die helfte van een persent van die bruto verkope ontvang. [1]

Sonneborn -model en verskuiwing na vaste eiendom Wysig

In 1956 ontmoet Ray Kroc Harry J. Sonneborn, 'n voormalige VP van Finansies vir Tastee-Freez, wat 'n idee bied om die groei en beleggingsgraad van Kroc se beplande McDonald's-onderneming te versnel: Besit die vaste eiendom waarop toekomstige franchises gebou sal word. Kroc het Sonneborn gehuur en sy plan is uitgevoer deur 'n aparte onderneming te stig Franchise Realty Corp. wat uitsluitlik bedoel was om die eiendom van McDonald's te besit. Die nuwe maatskappy het huurkontrakte geteken en verbande vir beide gronde en geboue aangegaan, en dan die koste aan die franchisee oorgedra met 'n opslag van 20-40% en 'n verminderde aanvanklike deposito van $ 950. [7] [8] Die "Sonneborn -model" van eiendomsbesit in die franchise bly tot vandag toe, moontlik die belangrikste finansiële besluit in die geskiedenis van die onderneming. Die huidige eiendomsbesit van McDonald's verteenwoordig $ 37,7 miljard op sy balans, ongeveer 99% van die maatskappy se bates en 35% van sy jaarlikse bruto inkomste. [9]


Stigting deur Richard en Maurice McDonald Edit

Die McDonald-gesin verhuis aan die einde van die dertigerjare van Manchester, New Hampshire, na Hollywood, Kalifornië, waar die broers Richard en Maurice McDonald ("Dick" en "Mac") as vaste bewegers en gereedskapmanne by Motion-Picture-ateljees begin werk het. [1] In 1937 het hul pa, Patrick McDonald, "The Airdrome", 'n kosbank, op Huntington Drive (Route 66) naby die Monrovia -lughawe in die stad Monrovia, Kalifornië, in die Los Angeles County geopen [2]

In Oktober 1948, nadat die McDonald-broers besef het dat die meeste van hul wins uit die verkoop van hamburgers kom, het hulle hul suksesvolle inry-inskakeling gesluit om 'n vaartbelynde stelsel op te stel met 'n eenvoudige spyskaart wat bestaan ​​uit slegs hamburgers, kaasburgers, aartappelskyfies, koffie, koeldrank, en appeltert. [3]

In April 1952 besluit die broers dat hulle 'n heeltemal nuwe gebou nodig het om twee doelwitte te bereik: verdere doeltreffendheidsverbeterings en 'n meer opvallende voorkoms. Hulle het aanbevelings vir 'n argitek ingesamel en 'n onderhoud gevoer met ten minste vier, en uiteindelik gekies vir Stanley Clark Meston, 'n argitek wat in die nabygeleë Fontana praktiseer. [1] Die broers en Meston het nou saamgewerk in die ontwerp van hul nuwe gebou. Hulle het die ekstra doeltreffendheid behaal deur onder meer die werklike afmetings van elke toerusting in kryt op 'n tennisbaan agter die McDonald -huis te teken (met Meston se assistent Charles Fish). [4] Die ontwerp van die nuwe restaurant behaal 'n hoë kennisgewing danksy blink oppervlaktes van rooi en wit keramiekteëls, vlekvrye staal, helderkleurige plaatmetaal en glas wat rooi, wit, geel en groen neon en twee 25 voet geel pols. plaatmetaalboë in neon afgewerk, selfs in die ontwerpfase "goue boë" genoem. 'N Derde, kleiner boogteken langs die pad het 'n pofferige karakter in 'n sjefhoed, bekend as Speedee, oor die bokant, in 'n geanimeerde neon, versier. Verdere bemarkingstegnieke is geïmplementeer om McDonald's van 'n sitrestaurant na 'n kitskosketting te verander. Hulle gebruik dinge soos om die verwarming af te skakel om te verhoed dat mense so lank wil sit, vaste en skuins sitplekke, sodat die kliënt oor hul kos gaan sit, sodat hy vinniger kan eet, en die sitplekke verder uitmekaar sit sodat hulle minder gesellig kan eet. in, en gee hul kliënte kegelvormige koppies met hul handelsmerk om hulle te drink terwyl hulle eet, wat die eetproses versnel. [1]

Aan die einde van 1953, met slegs 'n weergawe van die ontwerp van Meston in die hand, het die broers konsessiehouers begin soek. [1] Hul eerste franchisee was Neil Fox, 'n verspreider van General Petroleum Corporation. Fox se staanplek, die eerste met Meston se goue boogontwerp, is in Mei 1953 geopen in Central Avenue en Indian School Road in Phoenix, Arizona. Hul tweede franchisee was die span van Fox se swaer Roger Williams en Burdette "Bud" Landon, wat albei ook vir General Petroleum gewerk het. Williams en Landon open hul stand op 18 Augustus 1953 by 10207 Lakewood Boulevard in Downey, Kalifornië. Die Downey -staanplek het die onderskeid dat dit die oudste McDonald's -restaurant is wat nog oorleef het. [5]

Ray Kroc sluit by die onderneming aan en brei sy franchise -onderneming Edit uit

In 1954 het Ray Kroc, 'n verkoper van die multimixer -milkshake -masjiene van Prince Castle, verneem dat die McDonald -broers agt van sy masjiene in hul San Bernardino -restaurant gebruik het. Sy nuuskierigheid is prikkel, en hy gaan kyk na die restaurant. Hy het saam met 'n goeie vriend Charles Lewis, wat aan Kroc verskeie verbeterings aan die McDonald's -burgerresep voorgestel het, voorgestel. Op hierdie stadium het die McDonald -broers ses franchiselokale in bedryf gehad. [6]

Om te glo dat die McDonald's -formule 'n kaartjie vir sukses was, het Kroc voorgestel dat hulle hul restaurante regoor die land franchise. Die broers was egter skepties dat die selfbedieningsbenadering ook in kouer, reëneriger klimate sou slaag, hul florerende besigheid in San Bernardino, en franchises wat reeds bedryf of beplan is, dat hulle huiwerig was om 'n nasionale onderneming te waag. [1] Kroc het aangebied om die groot verantwoordelikheid te neem vir die oprigting van die nuwe franchises elders. Hy het teruggekeer na sy huis buite Chicago met die regte om McDonald's -restaurante in die hele land op te rig, behalwe in 'n handjievol gebiede in Kalifornië en Arizona wat reeds deur die McDonald -broers gelisensieer was. Die broers sou die helfte van een persent van die bruto verkope ontvang. [1]

Sonneborn -model en verskuiwing na vaste eiendom Wysig

In 1956 ontmoet Ray Kroc Harry J. Sonneborn, 'n voormalige VP van Finansies vir Tastee-Freez, wat 'n idee bied om die groei en beleggingsgraad van Kroc se beplande McDonald's-onderneming te versnel: Besit die vaste eiendom waarop toekomstige franchises gebou sal word. Kroc het Sonneborn gehuur en sy plan is uitgevoer deur 'n aparte onderneming te stig Franchise Realty Corp. wat uitsluitlik bedoel was om die eiendom van McDonald's te besit. Die nuwe maatskappy het huurkontrakte geteken en verbande vir sowel gronde as geboue aangegaan, en dan die koste aan die franchisee oorgedra met 'n opslag van 20-40% en 'n verminderde aanvanklike deposito van $ 950. [7] [8] Die "Sonneborn -model" van eiendomsbesit in die franchise bly tot vandag toe, moontlik die belangrikste finansiële besluit in die geskiedenis van die onderneming. Die huidige eiendomsbesit van McDonald's verteenwoordig $ 37,7 miljard op sy balans, ongeveer 99% van die maatskappy se bates en 35% van sy jaarlikse bruto inkomste. [9]


Stigting deur Richard en Maurice McDonald Edit

Die McDonald-gesin verhuis aan die einde van die dertigerjare van Manchester, New Hampshire, na Hollywood, Kalifornië, waar die broers Richard en Maurice McDonald ("Dick" en "Mac") as vaste bewegers en gereedskapmanne by Motion-Picture-ateljees begin werk het. [1] In 1937 het hul pa, Patrick McDonald, 'The Airdrome', 'n kosblok, op Huntington Drive (Route 66) naby die Monrovia -lughawe in die stad Monrovia, Kalifornië, in die Los Angeles County geopen [2]

In Oktober 1948, nadat die McDonald-broers besef het dat die meeste van hul wins uit die verkoop van hamburgers kom, het hulle hul suksesvolle inry-inskakeling gesluit om 'n vaartbelynde stelsel op te stel met 'n eenvoudige spyskaart wat bestaan ​​uit slegs hamburgers, kaasburgers, aartappelskyfies, koffie, koeldrank, en appeltert. [3]

In April 1952 besluit die broers dat hulle 'n heeltemal nuwe gebou nodig het om twee doelwitte te bereik: verdere doeltreffendheidsverbeterings en 'n meer opvallende voorkoms. Hulle het aanbevelings vir 'n argitek ingesamel en 'n onderhoud gevoer met ten minste vier, en uiteindelik gekies vir Stanley Clark Meston, 'n argitek wat in die nabygeleë Fontana praktiseer. [1] Die broers en Meston het nou saamgewerk in die ontwerp van hul nuwe gebou. Hulle het die ekstra doeltreffendheid behaal deur onder meer die werklike metings van elke toerusting in kryt op 'n tennisbaan agter die McDonald -huis te teken (met Meston se assistent Charles Fish). [4] Die ontwerp van die nuwe restaurant behaal 'n hoë kennisgewing danksy blink oppervlaktes van rooi en wit keramiekteëls, vlekvrye staal, helderkleurige plaatmetaal en glas wat rooi, wit, geel en groen neon en twee 25 voet geel pols. plaatmetaalboë in neon afgewerk, selfs in die ontwerpfase "goue boë" genoem. 'N Derde, kleiner boogteken langs die pad het 'n pofferige karakter in 'n sjefhoed, bekend as Speedee, oor die bokant, in 'n geanimeerde neon, versier. Further marketing techniques were implemented to change McDonald's from a sit down restaurant to a fast food chain. They used such things as turning off the heating to prevent people wanting to stay so long, fixed and angled seating so the customer would sit over their food promoting them to eat faster, spreading the seats further apart so being less of a sociable place to dine in, and giving their customers branded cone shaped cups forcing them to hold their drink whilst eating which would speed up the eating process. [1]

In late 1953, with only a rendering of Meston's design in hand, the brothers began seeking franchisees. [1] Their first franchisee was Neil Fox, a distributor for General Petroleum Corporation. Fox's stand, the first with Meston's golden arches design, opened in May 1953 at Central Avenue and Indian School Road in Phoenix, Arizona. Their second franchisee was the team of Fox's brother-in-law Roger Williams and Burdette "Bud" Landon, both of whom also worked for General Petroleum. Williams and Landon opened their stand on August 18, 1953 at 10207 Lakewood Boulevard in Downey, California. The Downey stand has the distinction of being the oldest surviving McDonald's restaurant. [5]

Ray Kroc joins the company and expands its franchise operation Edit

In 1954, Ray Kroc, a seller of Prince Castle brand Multimixer milkshake machines, learned that the McDonald brothers were using eight of his machines in their San Bernardino restaurant. His curiosity was piqued, and he went to take a look at the restaurant. He was joined by good friend Charles Lewis who had suggested to Kroc several improvements to the McDonald's burger recipe. At this point, the McDonald brothers had six franchise locations in operation. [6]

Believing the McDonald's formula was a ticket to success, Kroc suggested they franchise their restaurants throughout the country. The brothers were skeptical, however, that the self-service approach could succeed in colder, rainier climates furthermore, their thriving business in San Bernardino, and franchises already operating or planned, made them reluctant to risk a national venture. [1] Kroc offered to take the major responsibility for setting up the new franchises elsewhere. He returned to his home outside of Chicago with rights to set up McDonald's restaurants throughout the country, except in a handful of territories in California and Arizona already licensed by the McDonald brothers. The brothers were to receive one-half of one percent of gross sales. [1]

Sonneborn model and shift to real estate holdings Edit

In 1956, Ray Kroc met Harry J. Sonneborn, a former VP of finance for Tastee-Freez, who offered an idea to accelerate the growth and investment grade of Kroc's planned McDonald's operation: Own the real estate that future franchises would be built on. Kroc hired Sonneborn and his plan was executed through forming a separate company called Franchise Realty Corp. which was solely designed to hold McDonald's real estate. The new company signed leases and took out mortgages for both lands and buildings, in turn then passing these costs on to the franchisee with a 20-40% markup and a reduced initial deposit of $950. [7] [8] The "Sonneborn model" of real estate ownership within the franchise persists to this day, possibly being the most important financial decision in the company's history. McDonald's present-day real estate holdings represent $37.7Bn on its balance sheet, about 99% of the company's assets and 35% of its annual gross revenue. [9]


Founding by Richard and Maurice McDonald Edit

The McDonald family moved from Manchester, New Hampshire to Hollywood, California in the late 1930s, where brothers Richard and Maurice McDonald ("Dick" and "Mac") began working as set movers and handymen at Motion-Picture studios. [1] In 1937, their father Patrick McDonald opened "The Airdrome", a food stand, on Huntington Drive (Route 66) near the Monrovia Airport in the Los Angeles County city of Monrovia, California [2]

In October 1948, after the McDonald brothers realized that most of their profits came from selling hamburgers, they closed down their successful carhop drive-in to establish a streamlined system with a simple menu which consisted of only hamburgers, cheeseburgers, potato chips, coffee, soft drinks, and apple pie. [3]

In April 1952, the brothers decided they needed an entirely new building in order to achieve two goals: further efficiency improvements, and a more eye-catching appearance. They collected recommendations for an architect and interviewed at least four, finally choosing Stanley Clark Meston, an architect practicing in nearby Fontana. [1] The brothers and Meston worked together closely in the design of their new building. They achieved the extra efficiencies they needed by, among other things, drawing the actual measurements of every piece of equipment in chalk on a tennis court behind the McDonald house (with Meston's assistant Charles Fish). [4] The new restaurant's design achieved a high level of notice thanks to gleaming surfaces of red and white ceramic tile, stainless steel, brightly colored sheet metal, and glass pulsing red, white, yellow, and green neon and two 25-foot yellow sheet-metal arches trimmed in neon, called "golden arches" even at the design stage. A third, smaller arch sign at the roadside hosted a pudgy character in a chef's hat, known as Speedee, striding across the top, trimmed in animated neon. Further marketing techniques were implemented to change McDonald's from a sit down restaurant to a fast food chain. They used such things as turning off the heating to prevent people wanting to stay so long, fixed and angled seating so the customer would sit over their food promoting them to eat faster, spreading the seats further apart so being less of a sociable place to dine in, and giving their customers branded cone shaped cups forcing them to hold their drink whilst eating which would speed up the eating process. [1]

In late 1953, with only a rendering of Meston's design in hand, the brothers began seeking franchisees. [1] Their first franchisee was Neil Fox, a distributor for General Petroleum Corporation. Fox's stand, the first with Meston's golden arches design, opened in May 1953 at Central Avenue and Indian School Road in Phoenix, Arizona. Their second franchisee was the team of Fox's brother-in-law Roger Williams and Burdette "Bud" Landon, both of whom also worked for General Petroleum. Williams and Landon opened their stand on August 18, 1953 at 10207 Lakewood Boulevard in Downey, California. The Downey stand has the distinction of being the oldest surviving McDonald's restaurant. [5]

Ray Kroc joins the company and expands its franchise operation Edit

In 1954, Ray Kroc, a seller of Prince Castle brand Multimixer milkshake machines, learned that the McDonald brothers were using eight of his machines in their San Bernardino restaurant. His curiosity was piqued, and he went to take a look at the restaurant. He was joined by good friend Charles Lewis who had suggested to Kroc several improvements to the McDonald's burger recipe. At this point, the McDonald brothers had six franchise locations in operation. [6]

Believing the McDonald's formula was a ticket to success, Kroc suggested they franchise their restaurants throughout the country. The brothers were skeptical, however, that the self-service approach could succeed in colder, rainier climates furthermore, their thriving business in San Bernardino, and franchises already operating or planned, made them reluctant to risk a national venture. [1] Kroc offered to take the major responsibility for setting up the new franchises elsewhere. He returned to his home outside of Chicago with rights to set up McDonald's restaurants throughout the country, except in a handful of territories in California and Arizona already licensed by the McDonald brothers. The brothers were to receive one-half of one percent of gross sales. [1]

Sonneborn model and shift to real estate holdings Edit

In 1956, Ray Kroc met Harry J. Sonneborn, a former VP of finance for Tastee-Freez, who offered an idea to accelerate the growth and investment grade of Kroc's planned McDonald's operation: Own the real estate that future franchises would be built on. Kroc hired Sonneborn and his plan was executed through forming a separate company called Franchise Realty Corp. which was solely designed to hold McDonald's real estate. The new company signed leases and took out mortgages for both lands and buildings, in turn then passing these costs on to the franchisee with a 20-40% markup and a reduced initial deposit of $950. [7] [8] The "Sonneborn model" of real estate ownership within the franchise persists to this day, possibly being the most important financial decision in the company's history. McDonald's present-day real estate holdings represent $37.7Bn on its balance sheet, about 99% of the company's assets and 35% of its annual gross revenue. [9]


Founding by Richard and Maurice McDonald Edit

The McDonald family moved from Manchester, New Hampshire to Hollywood, California in the late 1930s, where brothers Richard and Maurice McDonald ("Dick" and "Mac") began working as set movers and handymen at Motion-Picture studios. [1] In 1937, their father Patrick McDonald opened "The Airdrome", a food stand, on Huntington Drive (Route 66) near the Monrovia Airport in the Los Angeles County city of Monrovia, California [2]

In October 1948, after the McDonald brothers realized that most of their profits came from selling hamburgers, they closed down their successful carhop drive-in to establish a streamlined system with a simple menu which consisted of only hamburgers, cheeseburgers, potato chips, coffee, soft drinks, and apple pie. [3]

In April 1952, the brothers decided they needed an entirely new building in order to achieve two goals: further efficiency improvements, and a more eye-catching appearance. They collected recommendations for an architect and interviewed at least four, finally choosing Stanley Clark Meston, an architect practicing in nearby Fontana. [1] The brothers and Meston worked together closely in the design of their new building. They achieved the extra efficiencies they needed by, among other things, drawing the actual measurements of every piece of equipment in chalk on a tennis court behind the McDonald house (with Meston's assistant Charles Fish). [4] The new restaurant's design achieved a high level of notice thanks to gleaming surfaces of red and white ceramic tile, stainless steel, brightly colored sheet metal, and glass pulsing red, white, yellow, and green neon and two 25-foot yellow sheet-metal arches trimmed in neon, called "golden arches" even at the design stage. A third, smaller arch sign at the roadside hosted a pudgy character in a chef's hat, known as Speedee, striding across the top, trimmed in animated neon. Further marketing techniques were implemented to change McDonald's from a sit down restaurant to a fast food chain. They used such things as turning off the heating to prevent people wanting to stay so long, fixed and angled seating so the customer would sit over their food promoting them to eat faster, spreading the seats further apart so being less of a sociable place to dine in, and giving their customers branded cone shaped cups forcing them to hold their drink whilst eating which would speed up the eating process. [1]

In late 1953, with only a rendering of Meston's design in hand, the brothers began seeking franchisees. [1] Their first franchisee was Neil Fox, a distributor for General Petroleum Corporation. Fox's stand, the first with Meston's golden arches design, opened in May 1953 at Central Avenue and Indian School Road in Phoenix, Arizona. Their second franchisee was the team of Fox's brother-in-law Roger Williams and Burdette "Bud" Landon, both of whom also worked for General Petroleum. Williams and Landon opened their stand on August 18, 1953 at 10207 Lakewood Boulevard in Downey, California. The Downey stand has the distinction of being the oldest surviving McDonald's restaurant. [5]

Ray Kroc joins the company and expands its franchise operation Edit

In 1954, Ray Kroc, a seller of Prince Castle brand Multimixer milkshake machines, learned that the McDonald brothers were using eight of his machines in their San Bernardino restaurant. His curiosity was piqued, and he went to take a look at the restaurant. He was joined by good friend Charles Lewis who had suggested to Kroc several improvements to the McDonald's burger recipe. At this point, the McDonald brothers had six franchise locations in operation. [6]

Believing the McDonald's formula was a ticket to success, Kroc suggested they franchise their restaurants throughout the country. The brothers were skeptical, however, that the self-service approach could succeed in colder, rainier climates furthermore, their thriving business in San Bernardino, and franchises already operating or planned, made them reluctant to risk a national venture. [1] Kroc offered to take the major responsibility for setting up the new franchises elsewhere. He returned to his home outside of Chicago with rights to set up McDonald's restaurants throughout the country, except in a handful of territories in California and Arizona already licensed by the McDonald brothers. The brothers were to receive one-half of one percent of gross sales. [1]

Sonneborn model and shift to real estate holdings Edit

In 1956, Ray Kroc met Harry J. Sonneborn, a former VP of finance for Tastee-Freez, who offered an idea to accelerate the growth and investment grade of Kroc's planned McDonald's operation: Own the real estate that future franchises would be built on. Kroc hired Sonneborn and his plan was executed through forming a separate company called Franchise Realty Corp. which was solely designed to hold McDonald's real estate. The new company signed leases and took out mortgages for both lands and buildings, in turn then passing these costs on to the franchisee with a 20-40% markup and a reduced initial deposit of $950. [7] [8] The "Sonneborn model" of real estate ownership within the franchise persists to this day, possibly being the most important financial decision in the company's history. McDonald's present-day real estate holdings represent $37.7Bn on its balance sheet, about 99% of the company's assets and 35% of its annual gross revenue. [9]


Founding by Richard and Maurice McDonald Edit

The McDonald family moved from Manchester, New Hampshire to Hollywood, California in the late 1930s, where brothers Richard and Maurice McDonald ("Dick" and "Mac") began working as set movers and handymen at Motion-Picture studios. [1] In 1937, their father Patrick McDonald opened "The Airdrome", a food stand, on Huntington Drive (Route 66) near the Monrovia Airport in the Los Angeles County city of Monrovia, California [2]

In October 1948, after the McDonald brothers realized that most of their profits came from selling hamburgers, they closed down their successful carhop drive-in to establish a streamlined system with a simple menu which consisted of only hamburgers, cheeseburgers, potato chips, coffee, soft drinks, and apple pie. [3]

In April 1952, the brothers decided they needed an entirely new building in order to achieve two goals: further efficiency improvements, and a more eye-catching appearance. They collected recommendations for an architect and interviewed at least four, finally choosing Stanley Clark Meston, an architect practicing in nearby Fontana. [1] The brothers and Meston worked together closely in the design of their new building. They achieved the extra efficiencies they needed by, among other things, drawing the actual measurements of every piece of equipment in chalk on a tennis court behind the McDonald house (with Meston's assistant Charles Fish). [4] The new restaurant's design achieved a high level of notice thanks to gleaming surfaces of red and white ceramic tile, stainless steel, brightly colored sheet metal, and glass pulsing red, white, yellow, and green neon and two 25-foot yellow sheet-metal arches trimmed in neon, called "golden arches" even at the design stage. A third, smaller arch sign at the roadside hosted a pudgy character in a chef's hat, known as Speedee, striding across the top, trimmed in animated neon. Further marketing techniques were implemented to change McDonald's from a sit down restaurant to a fast food chain. They used such things as turning off the heating to prevent people wanting to stay so long, fixed and angled seating so the customer would sit over their food promoting them to eat faster, spreading the seats further apart so being less of a sociable place to dine in, and giving their customers branded cone shaped cups forcing them to hold their drink whilst eating which would speed up the eating process. [1]

In late 1953, with only a rendering of Meston's design in hand, the brothers began seeking franchisees. [1] Their first franchisee was Neil Fox, a distributor for General Petroleum Corporation. Fox's stand, the first with Meston's golden arches design, opened in May 1953 at Central Avenue and Indian School Road in Phoenix, Arizona. Their second franchisee was the team of Fox's brother-in-law Roger Williams and Burdette "Bud" Landon, both of whom also worked for General Petroleum. Williams and Landon opened their stand on August 18, 1953 at 10207 Lakewood Boulevard in Downey, California. The Downey stand has the distinction of being the oldest surviving McDonald's restaurant. [5]

Ray Kroc joins the company and expands its franchise operation Edit

In 1954, Ray Kroc, a seller of Prince Castle brand Multimixer milkshake machines, learned that the McDonald brothers were using eight of his machines in their San Bernardino restaurant. His curiosity was piqued, and he went to take a look at the restaurant. He was joined by good friend Charles Lewis who had suggested to Kroc several improvements to the McDonald's burger recipe. At this point, the McDonald brothers had six franchise locations in operation. [6]

Believing the McDonald's formula was a ticket to success, Kroc suggested they franchise their restaurants throughout the country. The brothers were skeptical, however, that the self-service approach could succeed in colder, rainier climates furthermore, their thriving business in San Bernardino, and franchises already operating or planned, made them reluctant to risk a national venture. [1] Kroc offered to take the major responsibility for setting up the new franchises elsewhere. He returned to his home outside of Chicago with rights to set up McDonald's restaurants throughout the country, except in a handful of territories in California and Arizona already licensed by the McDonald brothers. The brothers were to receive one-half of one percent of gross sales. [1]

Sonneborn model and shift to real estate holdings Edit

In 1956, Ray Kroc met Harry J. Sonneborn, a former VP of finance for Tastee-Freez, who offered an idea to accelerate the growth and investment grade of Kroc's planned McDonald's operation: Own the real estate that future franchises would be built on. Kroc hired Sonneborn and his plan was executed through forming a separate company called Franchise Realty Corp. which was solely designed to hold McDonald's real estate. The new company signed leases and took out mortgages for both lands and buildings, in turn then passing these costs on to the franchisee with a 20-40% markup and a reduced initial deposit of $950. [7] [8] The "Sonneborn model" of real estate ownership within the franchise persists to this day, possibly being the most important financial decision in the company's history. McDonald's present-day real estate holdings represent $37.7Bn on its balance sheet, about 99% of the company's assets and 35% of its annual gross revenue. [9]


Founding by Richard and Maurice McDonald Edit

The McDonald family moved from Manchester, New Hampshire to Hollywood, California in the late 1930s, where brothers Richard and Maurice McDonald ("Dick" and "Mac") began working as set movers and handymen at Motion-Picture studios. [1] In 1937, their father Patrick McDonald opened "The Airdrome", a food stand, on Huntington Drive (Route 66) near the Monrovia Airport in the Los Angeles County city of Monrovia, California [2]

In October 1948, after the McDonald brothers realized that most of their profits came from selling hamburgers, they closed down their successful carhop drive-in to establish a streamlined system with a simple menu which consisted of only hamburgers, cheeseburgers, potato chips, coffee, soft drinks, and apple pie. [3]

In April 1952, the brothers decided they needed an entirely new building in order to achieve two goals: further efficiency improvements, and a more eye-catching appearance. They collected recommendations for an architect and interviewed at least four, finally choosing Stanley Clark Meston, an architect practicing in nearby Fontana. [1] The brothers and Meston worked together closely in the design of their new building. They achieved the extra efficiencies they needed by, among other things, drawing the actual measurements of every piece of equipment in chalk on a tennis court behind the McDonald house (with Meston's assistant Charles Fish). [4] The new restaurant's design achieved a high level of notice thanks to gleaming surfaces of red and white ceramic tile, stainless steel, brightly colored sheet metal, and glass pulsing red, white, yellow, and green neon and two 25-foot yellow sheet-metal arches trimmed in neon, called "golden arches" even at the design stage. A third, smaller arch sign at the roadside hosted a pudgy character in a chef's hat, known as Speedee, striding across the top, trimmed in animated neon. Further marketing techniques were implemented to change McDonald's from a sit down restaurant to a fast food chain. They used such things as turning off the heating to prevent people wanting to stay so long, fixed and angled seating so the customer would sit over their food promoting them to eat faster, spreading the seats further apart so being less of a sociable place to dine in, and giving their customers branded cone shaped cups forcing them to hold their drink whilst eating which would speed up the eating process. [1]

In late 1953, with only a rendering of Meston's design in hand, the brothers began seeking franchisees. [1] Their first franchisee was Neil Fox, a distributor for General Petroleum Corporation. Fox's stand, the first with Meston's golden arches design, opened in May 1953 at Central Avenue and Indian School Road in Phoenix, Arizona. Their second franchisee was the team of Fox's brother-in-law Roger Williams and Burdette "Bud" Landon, both of whom also worked for General Petroleum. Williams and Landon opened their stand on August 18, 1953 at 10207 Lakewood Boulevard in Downey, California. The Downey stand has the distinction of being the oldest surviving McDonald's restaurant. [5]

Ray Kroc joins the company and expands its franchise operation Edit

In 1954, Ray Kroc, a seller of Prince Castle brand Multimixer milkshake machines, learned that the McDonald brothers were using eight of his machines in their San Bernardino restaurant. His curiosity was piqued, and he went to take a look at the restaurant. He was joined by good friend Charles Lewis who had suggested to Kroc several improvements to the McDonald's burger recipe. At this point, the McDonald brothers had six franchise locations in operation. [6]

Believing the McDonald's formula was a ticket to success, Kroc suggested they franchise their restaurants throughout the country. The brothers were skeptical, however, that the self-service approach could succeed in colder, rainier climates furthermore, their thriving business in San Bernardino, and franchises already operating or planned, made them reluctant to risk a national venture. [1] Kroc offered to take the major responsibility for setting up the new franchises elsewhere. He returned to his home outside of Chicago with rights to set up McDonald's restaurants throughout the country, except in a handful of territories in California and Arizona already licensed by the McDonald brothers. The brothers were to receive one-half of one percent of gross sales. [1]

Sonneborn model and shift to real estate holdings Edit

In 1956, Ray Kroc met Harry J. Sonneborn, a former VP of finance for Tastee-Freez, who offered an idea to accelerate the growth and investment grade of Kroc's planned McDonald's operation: Own the real estate that future franchises would be built on. Kroc hired Sonneborn and his plan was executed through forming a separate company called Franchise Realty Corp. which was solely designed to hold McDonald's real estate. The new company signed leases and took out mortgages for both lands and buildings, in turn then passing these costs on to the franchisee with a 20-40% markup and a reduced initial deposit of $950. [7] [8] The "Sonneborn model" of real estate ownership within the franchise persists to this day, possibly being the most important financial decision in the company's history. McDonald's present-day real estate holdings represent $37.7Bn on its balance sheet, about 99% of the company's assets and 35% of its annual gross revenue. [9]


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